{
  "docId": "019dd923-5ca1-7489-b635-adfc12ca49c3",
  "docSlug": "ae08c24225199358",
  "documentTitle": "e-Conomy SEA 2020 At full velocity: Resilient and racing ahead",
  "authorId": "Bain",
  "authorName": "Bain",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 37,
  "pageCount": 128,
  "prevPage": 36,
  "nextPage": 38,
  "slideType": "data_table",
  "function": "quantify_impact",
  "density": "sparse",
  "nDataPoints": 16,
  "notes": "The slide uses a waterfall-style annotation to show CAGR between periods.",
  "elementsJson": [
    "headline_text",
    "bar_chart_vertical"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b635-adfc12ca49c3/37",
  "deckHref": "/decks/019dd923-5ca1-7489-b635-adfc12ca49c3",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b635-adfc12ca49c3.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-adfc12ca49c3#slide-37",
  "components": [
    {
      "bbox": {
        "h": 0.876,
        "w": 0.613,
        "x": 0.324,
        "y": 0.239
      },
      "kind": "chart",
      "text": "GMV (US $_B) per sector",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9865bcb2-150e-4d62-9ef0-ff3da27eaf9c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "GMV: 172",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-ba87-7184-bb9b-c56f1b7fb16a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.1,
        "x": 0.05,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "Source: Bain Analysis",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c2ad784f-d917-43b1-abbb-2e2fec5a10ec",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.3,
        "x": 0.05,
        "y": 0.1
      },
      "kind": "title",
      "text": "Overall, gains in e-Commerce, Media, and Food Delivery have offset contractions in Travel and Transport",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ccfad439-5838-4dad-a5be-0b744e0c78ad",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "GMV",
      "numberRaw": "172",
      "numberKind": "plain",
      "actionTitle": "Overall, gains in e-Commerce, Media, and Food Delivery have offset contractions in Travel and Transport",
      "calloutText": null,
      "numberScale": null,
      "numberValue": 172,
      "metricFamily": "market_size",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-1804-770a-b248-6d429c12dfda",
      "evidence": "Title states pattern: 'gains... have offset contractions in Travel and Transport'.",
      "confidence": 92
    },
    {
      "name": "Annotation",
      "slug": "annotation",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-1804-770a-b248-71a520be9374",
      "evidence": "Each mini-chart annotated with growth rates (63%, -11%, -58%, 22%).",
      "confidence": 85
    },
    {
      "name": "Color Strategy",
      "slug": "color-strategy",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-1804-770a-b248-7682c9cf2cce",
      "evidence": "Sector color coding consistent; declines vs growth visually distinct.",
      "confidence": 75
    },
    {
      "name": "Small Multiples",
      "slug": "small-multiples",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-1804-770a-b248-68770590f3df",
      "evidence": "Four sector mini-charts (e-Commerce, Transport & Food, Travel, Media) in 2x2 grid.",
      "confidence": 95
    }
  ],
  "frameworks": [
    {
      "name": "action-titles",
      "slug": null,
      "matchId": "1e2d0f64-a9ef-49c8-b548-3da834abc10d",
      "evidence": "The slide title is a full sentence summarizing the key takeaway.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 60,
      "from": 7,
      "beatId": "019dd95a-07a5-761b-9145-20b3c13964e2",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": "triple-take-the-facts-what",
      "evidence": "Pandemic context, digital adoption data, sector-by-sector resilience evidence.",
      "position": 1,
      "confidence": 78,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    },
    {
      "to": 81,
      "from": 36,
      "beatId": "019dd95a-07a5-761b-9145-3929433b1193",
      "arcName": "Rebirth",
      "arcSlug": "rebirth",
      "beatName": "Transformation",
      "beatSlug": "rebirth-transformation",
      "evidence": "Sectors reshape, DFS accelerates, new frontiers emerge.",
      "position": 4,
      "confidence": 55,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [
    {
      "to": 37,
      "from": 28,
      "name": "Aha Moment",
      "slug": "03-aha-moment",
      "bestFor": "Data-heavy sections, research findings, analytical arguments",
      "matchId": "019dd95a-088c-724c-b313-dc3f44422e28",
      "evidence": "Section 'Resilience in times of crisis' → $100B GMV reveal → gains offset contractions.",
      "position": 3,
      "objective": "Reveal Internet economy is resilient at $100B despite COVID",
      "structure": "The Problem/Question -> What the Data Shows -> The Insight",
      "confidence": 78,
      "description": "Establish a tension, present data, then deliver the insight that changes everything"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}