{
  "docId": "019dd923-5ca1-7489-b635-adfc12ca49c3",
  "docSlug": "ae08c24225199358",
  "documentTitle": "e-Conomy SEA 2020 At full velocity: Resilient and racing ahead",
  "authorId": "Bain",
  "authorName": "Bain",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 22,
  "pageCount": 128,
  "prevPage": 21,
  "nextPage": 23,
  "slideType": "industry_trends",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 15,
  "notes": "The chart compares internet usage frequency across three time periods: before, during, and after lockdown.",
  "elementsJson": [
    "headline_text",
    "bar_chart_grouped",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b635-adfc12ca49c3/22",
  "deckHref": "/decks/019dd923-5ca1-7489-b635-adfc12ca49c3",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b635-adfc12ca49c3.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-adfc12ca49c3#slide-22",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.6,
        "x": 0.35,
        "y": 0.15
      },
      "kind": "chart",
      "text": "Frequency of accessing the Internet for personal use (% of respondents)",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "86ea0af2-e6e6-419a-bc7b-d6cf4ae4a1f4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.4,
        "x": 0.05,
        "y": 0.85
      },
      "kind": "disclaimer",
      "text": "1. How frequently do you access the Internet for personal usage (not in relation to work)? Base: SEA cross-market all respondents n=4,712 Source: Kantar *Note: %s are based on respondent level within new/existing, rather than responses",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "76571849-48e6-4971-b64d-b2cfe0f743da",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.55,
        "y": 0.25
      },
      "kind": "legend",
      "text": "Before, During, After lockdown",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0611bbdf-e335-43a1-9cbb-ee48a7029e07",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Internet usage frequency: 10pp",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-ba87-7184-bb9a-33be5720d181",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.3,
        "x": 0.05,
        "y": 0.1
      },
      "kind": "title",
      "text": "Hourly Internet users nearly doubled during lockdown and now remain 10pp higher than pre-COVID-19 times",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6047cc00-da45-407e-97c7-17a27219e386",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Internet usage frequency",
      "numberRaw": "10pp",
      "numberKind": "percent",
      "actionTitle": "Hourly Internet users nearly doubled during lockdown and now remain 10pp higher than pre-COVID-19 times",
      "calloutText": null,
      "numberScale": null,
      "numberValue": 10,
      "metricFamily": "other",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-1804-770a-b248-092fb84ecc47",
      "evidence": "Title states delta: 'Hourly users nearly doubled... 10pp higher than pre-COVID'.",
      "confidence": 88
    },
    {
      "name": "Annotation",
      "slug": "annotation",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-1804-770a-b248-0d99127999ef",
      "evidence": "10pp delta annotation calls out persistence of behavior change.",
      "confidence": 70
    },
    {
      "name": "Before-After-Bridge",
      "slug": "before-after-bridge",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "96bec132-5f1f-45d5-acce-8c53e20d97d9",
      "evidence": "Hourly Internet users nearly doubled during lockdown and now remain 10pp higher than pre-COVID-19 times",
      "confidence": 0.7
    },
    {
      "name": "Chartjunk Elimination",
      "slug": "chartjunk-elimination",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "4d5b4233-2445-429a-bb3f-61d31eaeee6f",
      "evidence": "chart/bar-grouped: Frequency of accessing the Internet for personal use (% of respondents)",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 60,
      "from": 7,
      "beatId": "019dd95a-07a5-761b-9145-20b3c13964e2",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": "triple-take-the-facts-what",
      "evidence": "Pandemic context, digital adoption data, sector-by-sector resilience evidence.",
      "position": 1,
      "confidence": 78,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    },
    {
      "to": 27,
      "from": 11,
      "beatId": "019dd95a-07a5-761b-9145-3593d7e37d95",
      "arcName": "Rebirth",
      "arcSlug": "rebirth",
      "beatName": "Catalyst for Change",
      "beatSlug": "rebirth-catalyst-for-change",
      "evidence": "Flight to digital + Online with a purpose sections show adoption surge.",
      "position": 3,
      "confidence": 55,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 27,
      "from": 19,
      "name": "Pattern Hunter",
      "slug": "02-pattern-hunter",
      "bestFor": "Time-pressed audiences, building consensus, when data is strong",
      "matchId": "019dd95a-088c-724c-b313-d9a65bca3ceb",
      "evidence": "+1 hour/day + 8-of-10 find tech helpful + work-from-home — converging signals.",
      "position": 2,
      "objective": "Show digital engagement deepened with purpose",
      "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
      "confidence": 75,
      "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}