{
  "docId": "019dd923-5ca1-7489-b635-adfc12ca49c3",
  "docSlug": "ae08c24225199358",
  "documentTitle": "e-Conomy SEA 2020 At full velocity: Resilient and racing ahead",
  "authorId": "Bain",
  "authorName": "Bain",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 109,
  "pageCount": 128,
  "prevPage": 108,
  "nextPage": 110,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "balanced",
  "nDataPoints": 4,
  "notes": "The chart shows historical data for 2015, 2019, 2020 and a projection for 2025.",
  "elementsJson": [
    "headline_text",
    "bar_chart_vertical"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b635-adfc12ca49c3/109",
  "deckHref": "/decks/019dd923-5ca1-7489-b635-adfc12ca49c3",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b635-adfc12ca49c3.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-adfc12ca49c3#slide-109",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.51,
        "x": 0.34,
        "y": 0.64
      },
      "kind": "chart",
      "text": "Bar chart showing GMV growth from 2015 to 2025",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6fc5a71d-1686-40fb-8531-8a0630e451a9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "GMV: $7.5B",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-ba87-7184-bba2-b3c4b34d5a7f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.08,
        "x": 0.05,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "Source: Bain Analysis",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3a86b634-3ab4-4735-aa5c-fed9c1c41ca0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.35,
        "x": 0.05,
        "y": 0.14
      },
      "kind": "title",
      "text": "Internet e-Conomy stands resilient at US $7.5B",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "52b8456a-732d-4be6-9825-8ff674b3fb71",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.08,
        "x": 0.05,
        "y": 0.09
      },
      "kind": "title",
      "text": "Philippines",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d0f93336-0b58-46d3-a911-3647ca6f1273",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.2,
        "x": 0.51,
        "y": 0.1
      },
      "kind": "title",
      "text": "Internet e-Conomy GMV (US $_B)",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b6131b5c-3483-418e-93ff-832f11dc11a2",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "GMV",
      "numberRaw": "$7.5B",
      "numberKind": "money",
      "actionTitle": "Internet e-Conomy stands resilient at US $7.5B",
      "calloutText": null,
      "numberScale": "b",
      "numberValue": 7.5,
      "metricFamily": "market_size",
      "numberCurrency": "$"
    }
  ],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-1804-770a-b249-efcb50009fad",
      "evidence": "Title states resilience: 'stands resilient at $7.5B'.",
      "confidence": 80
    },
    {
      "name": "Waterfall chart",
      "slug": "waterfall-chart",
      "agent": null,
      "layer": "slide",
      "matchId": "e650194d-3794-4ea6-bad8-b9974f125ea4",
      "evidence": "The slide mentions a 'GMV growth from 2015 to 2025' which could be represented as a waterfall chart.",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 127,
      "from": 95,
      "name": "Segmentation Split",
      "slug": "34-segmentation-split",
      "bestFor": "Customer analysis, market research, resource allocation",
      "matchId": "019dd95a-088c-724c-b313-fdc2ae7733d3",
      "evidence": "Six country sections (ID, MY, PH, SG, TH, VN) follow identical 5-slide structure.",
      "position": 11,
      "objective": "Apply the regional analysis country-by-country",
      "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
      "confidence": 88,
      "description": "Divide a whole into meaningful segments to reveal hidden patterns"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}