{
  "docId": "019dd923-5ca1-7489-b635-adfc12ca49c3",
  "docSlug": "ae08c24225199358",
  "documentTitle": "e-Conomy SEA 2020 At full velocity: Resilient and racing ahead",
  "authorId": "Bain",
  "authorName": "Bain",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 103,
  "pageCount": 128,
  "prevPage": 102,
  "nextPage": 104,
  "slideType": "regional_insights",
  "function": "quantify_impact",
  "density": "balanced",
  "nDataPoints": 5,
  "notes": "Slide 103 from a Google/Temasek/Bain report on the e-Conomy SEA.",
  "elementsJson": [
    "pie_chart",
    "pie_chart",
    "bar_chart_vertical"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b635-adfc12ca49c3/103",
  "deckHref": "/decks/019dd923-5ca1-7489-b635-adfc12ca49c3",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b635-adfc12ca49c3.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-adfc12ca49c3#slide-103",
  "components": [
    {
      "bbox": {
        "h": 0.4,
        "w": 0.25,
        "x": 0.68,
        "y": 0.45
      },
      "kind": "chart",
      "text": "Average hours spent online per day (personal use): 3.7, 4.8, 4.2",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9a5dd7a0-9ead-4666-952a-7986d9a8dd9b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.25,
        "x": 0.08,
        "y": 0.5
      },
      "kind": "chart",
      "text": "New consumers to Internet economy services: 36%",
      "attrs": null,
      "subkind": "pie",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d33835df-2d6c-4515-b179-5d06caf9bfac",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.25,
        "x": 0.38,
        "y": 0.5
      },
      "kind": "chart",
      "text": "% of new consumers who will continue to use at least one digital service post-COVID-19: 92%",
      "attrs": null,
      "subkind": "pie",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e9df8622-8854-445a-b64b-472817bd09c5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "New digital consumers: 92%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-ba87-7184-bba1-8cb67903fed4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.05,
        "x": 0.05,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "Source: Kantar",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f8b25bd9-3bbe-4159-969a-eb0d20e9be56",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.3,
        "x": 0.05,
        "y": 0.14
      },
      "kind": "title",
      "text": "Exponential growth of digital consumers (who will stay)",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8c0177c4-b65e-4cea-8591-2dd227b8eec5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.08,
        "x": 0.05,
        "y": 0.09
      },
      "kind": "title",
      "text": "Malaysia",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f348d96d-9da0-4db2-93f3-d1405cd4f82b",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "New digital consumers",
      "numberRaw": "92%",
      "numberKind": "percent",
      "actionTitle": "Exponential growth of digital consumers (who will stay)",
      "calloutText": null,
      "numberScale": null,
      "numberValue": 92,
      "metricFamily": "other",
      "numberCurrency": null
    }
  ],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 127,
      "from": 95,
      "name": "Segmentation Split",
      "slug": "34-segmentation-split",
      "bestFor": "Customer analysis, market research, resource allocation",
      "matchId": "019dd95a-088c-724c-b313-fdc2ae7733d3",
      "evidence": "Six country sections (ID, MY, PH, SG, TH, VN) follow identical 5-slide structure.",
      "position": 11,
      "objective": "Apply the regional analysis country-by-country",
      "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
      "confidence": 88,
      "description": "Divide a whole into meaningful segments to reveal hidden patterns"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}