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  "documentTitle": "China Luxury Digital Playbook",
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      "text": "Over 50% of luxury consumer attention online, mainly mobile super APP\nChinese KOL important touchpoint to reach luxury consumers\nBrand Official Account becoming an impactful way to reach and engage\nResearch online purchase offline (ROPO) is the dominant purchase pathway\nLow-tier luxury consumers active in digital; cluster-based targeting more effective to reach them\nMarketplace dominates luxury e-commerce, yet social-linked shopping rapidly emerging",
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