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  "documentTitle": "China Luxury Digital Playbook",
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  "notes": "The chart highlights the top 3 KOLs (Gogoboi, Becky's Fantasy, Mr. Bags) against an average of 3.2%.",
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      "text": "While top KOLs have widest reach, they are not necessarily followed or liked by your target consumer\nBrands should work with Tencent’s analytics to identify which long-tail KOLs are most relevant",
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      "text": "Source: BCG X Tencent Luxury Study, 2018",
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