{
  "docId": "019dd923-5ca1-7489-b635-a487f65f15a8",
  "docSlug": "b3d9633a43b0e706",
  "documentTitle": "China Luxury Digital Playbook",
  "authorId": "Bain",
  "authorName": "BCG",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 1,
  "pageCount": 19,
  "prevPage": null,
  "nextPage": 2,
  "slideType": "cover",
  "function": "front_matter",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "Co-branded with Tencent Data Lab (WE+).",
  "elementsJson": [
    "headline_text",
    "subtitle_text",
    "photo",
    "logo_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": "https://imgproxy.kitesheet.com/iv6UMsygGS6u_wEzZDHx5jJbU9e0-G-maWfnzz48fE4/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iM2Q5NjMzYTQzYjBlNzA2L3AwMDEuanBn",
  "slideHref": "/slides/019dd923-5ca1-7489-b635-a487f65f15a8/1",
  "deckHref": "/decks/019dd923-5ca1-7489-b635-a487f65f15a8",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b635-a487f65f15a8.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-a487f65f15a8#slide-1",
  "components": [
    {
      "bbox": {
        "h": 0.15,
        "w": 0.15,
        "x": 0.52,
        "y": 0.13
      },
      "kind": "image",
      "text": "WE+ 腾讯数据实验室",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3d028ca8-d264-4a78-aaca-bf7070ff0a74",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.07,
        "y": 0.13
      },
      "kind": "image",
      "text": "BCG The Boston Consulting Group",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d2b6f664-8341-4930-8728-861bd59c3de2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.4,
        "x": 0.07,
        "y": 0.4
      },
      "kind": "title",
      "text": "China Luxury Digital Playbook",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0ad41052-2b5f-4af9-9920-7560e6902268",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.6,
        "x": 0.07,
        "y": 0.63
      },
      "kind": "title",
      "text": "No ordinary love - the changing relationship between brands and Chinese millennials",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0c03131e-ef03-45cb-bd09-918c44665624",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Slide recipe: Cover",
      "slug": "cover-slide",
      "agent": "designer",
      "layer": "slide",
      "matchId": "6be8f4c9-54b3-4aea-932e-2aec195ed9ef",
      "evidence": "The slide is titled 'China Luxury Digital Playbook' and contains a cover page with logos.",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 6,
      "from": 1,
      "beatId": "019dd95a-0702-74a3-87e6-3ae9807b2fce",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Situation & Context",
      "beatSlug": "consultants-gambit-situation-context",
      "evidence": "Study setup, market growth, consumer profile, geographic & device context",
      "position": 1,
      "confidence": 82,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    },
    {
      "to": 8,
      "from": 1,
      "beatId": "019dd95a-0702-74a3-87e6-4d50596145d4",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": "triple-take-the-facts-what",
      "evidence": "Market sizing, consumer profile, channel & pathway data",
      "position": 1,
      "confidence": 65,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [],
  "imagePathAlt": "https://imgproxy.kitesheet.com/IkZPZwvw5qOfA0R1HK6FqbgYz6va3DFRkf-S0OB-g_w/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iM2Q5NjMzYTQzYjBlNzA2L3AwMDEucG5n",
  "thumbSrc": "https://imgproxy.kitesheet.com/eFHJrjQbYaFtge_5VSp3U89xo4-UTKjSNReZJKf-QwY/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iM2Q5NjMzYTQzYjBlNzA2L3AwMDEuanBn",
  "thumbSrcAlt": "https://imgproxy.kitesheet.com/nlQoOKLybcH2gEvMOrDikDWJzq2v94TNEI4bjc2fb7Y/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iM2Q5NjMzYTQzYjBlNzA2L3AwMDEucG5n"
}