{
  "docId": "019dd923-5ca1-7489-b635-a24d59720868",
  "docSlug": "b4646aa65cc47ad7",
  "documentTitle": "Building a Winning Culture",
  "authorId": "Bain",
  "authorName": "Bain",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "portrait",
  "aspectRatio": 0.773,
  "pageNumber": 9,
  "pageCount": 12,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "case_study",
  "function": "illustrate_case",
  "density": "dense",
  "nDataPoints": 3,
  "notes": "Includes a line chart showing St. George Bank's market performance as a supporting example of culture-driven success.",
  "elementsJson": [
    "line_chart",
    "paragraph",
    "quote_block"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b635-a24d59720868/9",
  "deckHref": "/decks/019dd923-5ca1-7489-b635-a24d59720868",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b635-a24d59720868.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-a24d59720868#slide-9",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "We have great products but anyone can copy those; what they can't copy is our culture, our customer service.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-ba87-7184-bba6-82cc20957c5e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.641,
        "x": 0.089,
        "y": 0.152
      },
      "kind": "chart",
      "text": "Figure 3: St. George Bank has outperformed the market",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5ae7c408-7f59-4ada-a41d-e20f78369a0f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Indexed share price",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-ba87-7184-bba6-8bf3ee03abdb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.215,
        "w": 0.738,
        "x": 0.092,
        "y": 0.527
      },
      "kind": "paragraph",
      "text": "During the 1990s, ABB grew quickly... to drive accountability down through the organization.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "571ed23c-76e1-4d08-a18c-6816e467a8a5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.175,
        "w": 0.738,
        "x": 0.092,
        "y": 0.751
      },
      "kind": "paragraph",
      "text": "The first step of building a winning culture... and not growth for growth's sake.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8593d673-3cd2-45da-b594-b585308d87c6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.035,
        "w": 0.604,
        "x": 0.198,
        "y": 0.475
      },
      "kind": "quote",
      "text": "We have great products but anyone can copy those; what they can't copy is our culture, our customer service.",
      "attrs": null,
      "subkind": "pull-quote",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c16b19d5-84f8-4449-9409-3a3d9b4abd20",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "At the end of the day, our aspiration—my aspiration—must be to generate profitable growth, and not growth for growth's sake. — Fred Kindle",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd951-ba87-7184-bba6-857010edc7e0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.013,
        "w": 0.241,
        "x": 0.536,
        "y": 0.071
      },
      "kind": "title",
      "text": "Building a winning culture",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0c42d0cf-d2a9-4c2e-b894-9acc1be697d3",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-16c4-7148-8119-49db3306baec",
      "evidence": "Figure 3 title states the result: 'St. George Bank has outperformed the market'.",
      "confidence": 90
    },
    {
      "name": "Annotation",
      "slug": "annotation",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-16c4-7148-8119-514ca139e61f",
      "evidence": "Direct line labels: 'St. George Bank', 'Australian All-share Index', 'Australian Bank Index'.",
      "confidence": 85
    },
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "2252aa51-9cc0-428a-b03d-25ea0984d805",
      "evidence": "chart/line: Figure 3: St. George Bank has outperformed the market",
      "confidence": 0.5
    },
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-16c4-7148-8119-4f01fb632e38",
      "evidence": "Indexed line chart 2002–2005 vs Australian All-Share and Bank Index — appropriate for time-series outperformance.",
      "confidence": 85
    },
    {
      "name": "Credibility Transfer",
      "slug": "credibility-transfer",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-16c4-7148-8119-5830d99cd5bd",
      "evidence": "Quote 'they can't copy is our culture' attributed under chart.",
      "confidence": 75
    },
    {
      "name": "Lie Factor",
      "slug": "lie-factor",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-16c4-7148-8119-5d46e203629d",
      "evidence": "Indexed-to-100 baseline shows true relative outperformance honestly.",
      "confidence": 55
    },
    {
      "name": "Von Restorff Effect",
      "slug": "von-restorff-effect",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-16c4-7148-8119-571156816022",
      "evidence": "Red arrow + red baseline at 100 plus pull-quote breaks chart's grey palette.",
      "confidence": 80
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 10,
      "from": 6,
      "beatId": "019dd95a-0702-74a3-87e5-f1e690b187d1",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": "consultants-gambit-evidence-proof",
      "evidence": "St. George Bank and Rotech case studies, including outperformance chart.",
      "position": 4,
      "confidence": 90,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 10,
      "from": 6,
      "name": "Before After",
      "slug": "21-before-after",
      "bestFor": "Product demos, process improvements, ROI justification",
      "matchId": "019dd95a-088c-724c-b311-56248da6da22",
      "evidence": "St. George (failing → bold change → outperform market chart) and Rotech (operations focus → service culture → 16% growth).",
      "position": 2,
      "objective": "Prove framework with before/after company transformations and measurable deltas",
      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
      "confidence": 85,
      "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}