{
  "docId": "019dd923-5ca1-7489-b635-a24d59720868",
  "docSlug": "b4646aa65cc47ad7",
  "documentTitle": "Building a Winning Culture",
  "authorId": "Bain",
  "authorName": "Bain",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "portrait",
  "aspectRatio": 0.773,
  "pageNumber": 1,
  "pageCount": 12,
  "prevPage": null,
  "nextPage": 2,
  "slideType": "cover",
  "function": "front_matter",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The cartoon highlights the irony of demanding immediate culture change, contrasting with the serious tone of the title.",
  "elementsJson": [
    "photo",
    "quote_block"
  ],
  "metadataConfidence": 1,
  "imagePath": "https://imgproxy.kitesheet.com/Mh3PyiVdvi-EdC3LTpVt_SmGllCYRvDq_JCD-qUB1D0/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iNDY0NmFhNjVjYzQ3YWQ3L3AwMDEuanBn",
  "slideHref": "/slides/019dd923-5ca1-7489-b635-a24d59720868/1",
  "deckHref": "/decks/019dd923-5ca1-7489-b635-a24d59720868",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b635-a24d59720868.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-a24d59720868#slide-1",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "A company's key to success is in its heart and soul.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-ba87-7184-bba6-29e30f44b174",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.45,
        "x": 0.08,
        "y": 0.18
      },
      "kind": "image",
      "text": "Cartoon showing a boss demanding a new corporate culture by the afternoon.",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "747ec855-c7e2-4920-a0a4-2bdcaa912ed7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.51,
        "y": 0.91
      },
      "kind": "image",
      "text": "Bain & Company logo",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2c14fff5-477f-4258-b820-b298aaa91e33",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.3,
        "x": 0.53,
        "y": 0.45
      },
      "kind": "paragraph",
      "text": "A company's key to success is in its heart and soul.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ade32782-c3d9-402f-b328-8c983664a0d2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.4,
        "x": 0.08,
        "y": 0.76
      },
      "kind": "paragraph",
      "text": "By Paul Rogers, Paul Meehan and Scott Tanner",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c3a1d479-8082-48da-846c-9f3b68e2e1cc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "Timkins - I want a coherent new corporate culture that will take us into the third millennium and I want it by this afternoon. (Banx)",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd951-ba87-7184-bba6-2ffd8ae3910f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.08,
        "y": 0.68
      },
      "kind": "title",
      "text": "Building a winning culture",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "565dd101-82e9-4170-91a2-dedc1093d59f",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Aesthetic-Usability Effect",
      "slug": "aesthetic-usability-effect",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "47a616c9-f293-48c0-97d4-bd020e035204",
      "evidence": "image/illustration: Cartoon showing a boss demanding a new corporate culture by the afternoon.",
      "confidence": 0.5
    },
    {
      "name": "Emotional Appeal",
      "slug": "emotional-appeal",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-16c4-7148-8118-db4a617b4a68",
      "evidence": "Title quote 'key to success is in its heart and soul'.",
      "confidence": 70
    },
    {
      "name": "Metaphor & Analogy",
      "slug": "metaphor-analogy",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-16c4-7148-8118-d6554b0c7fc1",
      "evidence": "Cartoon parable mocks instant-culture demand; quote 'heart and soul' as metaphor.",
      "confidence": 80
    },
    {
      "name": "Opening Hooks",
      "slug": "opening-hooks",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-16c4-7148-8118-d14044d5dd03",
      "evidence": "Cartoon hook 'I want a coherent new corporate culture by this afternoon' opens deck.",
      "confidence": 85
    },
    {
      "name": "Slide recipe: Cover",
      "slug": "cover-slide",
      "agent": "designer",
      "layer": "slide",
      "matchId": "33e777ce-a291-4857-8282-da3702ed853d",
      "evidence": "type: cover",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 2,
      "from": 1,
      "beatId": "019dd95a-0702-74a3-87e5-e5dd04c8204d",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Situation & Context",
      "beatSlug": "consultants-gambit-situation-context",
      "evidence": "Cover cartoon and author bios establish premise that culture matters.",
      "position": 1,
      "confidence": 90,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [],
  "imagePathAlt": "https://imgproxy.kitesheet.com/QTwPeyJcEloCDXg5aVAsURdhnfGaePqxYrugcGLcG2g/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iNDY0NmFhNjVjYzQ3YWQ3L3AwMDEucG5n",
  "thumbSrc": "https://imgproxy.kitesheet.com/rk1jWzTQ8i3j9ZY2V0gtkTo8h5-Gz3zotfD1ZXEvxGE/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iNDY0NmFhNjVjYzQ3YWQ3L3AwMDEuanBn",
  "thumbSrcAlt": "https://imgproxy.kitesheet.com/JyVWUDeVTdocXme6LMzu-GLQZqCfIR3KYSPIjh8cXBo/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iNDY0NmFhNjVjYzQ3YWQ3L3AwMDEucG5n"
}