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  "documentTitle": "Altagamma 2019 Worldwide Luxury Market Monitor",
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      "text": "1. HIC ET NUNC (Here and Now): Luxury market on its expected growth trajectory to 2025... potential bumps along the path. 2. CHINESE (increasingly): Chinese customers delivering 90% of the growth in 2019E... increasingly shopping at home. 3. YOUNG(er): Disruptive consumer trends arising from the younger generations: Gen Y and Gen Z to dominate the luxury market. 4. PHY-GITAL: Digitalization pushing ahead physical disruption: online still booming while physical network approaching its peak. 5. DIVERSE (in spending power and purchasing drivers): A market of ones: core luxury and entry luxury customers... customer network as the new measure of value for brands. 6. OPEN: A highly receptive customer: new value propositions and business models challenging rules of the game. 7. RESPONSIBLE: Social commitment as customers' priority: CSR to evolve from a \"must-have\" to a lever to transform the business. 8. EMOTIONAL: Feelings as part of the post-aspirational luxury value equation: make your customers feel happy",
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