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  "documentTitle": "Altagamma 2019 Worldwide Luxury Market Monitor",
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  "notes": "The chart tracks market growth across different historical periods (Democratization, Crisis, Chinese Bulimia, Reboot, New Normal).",
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      "text": "The alignment of maximalist and minimalist brands' performance in 2019 suggests the beginning of a new era: customers are open and willing to self-express",
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      "text": "Note: Soft luxury perimeter. This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent.",
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      "text": "The alignment of maximalist and minimalist brands' performance in 2019 suggests the beginning of a new era: customers are open and willing to self-express. The rise of “a new formal” also seen in the reinterpretation of basics",
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