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  "documentTitle": "Altagamma 2019 Worldwide Luxury Market Monitor",
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      "text": "Customers' evolving mentality is stimulating a proliferation of adjacent business models, representing an opportunity that brands should proactively address",
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      "text": "FROM LINEAR fashion TO CIRCULAR fashion. FROM OWNERSHIP TO ACCESS.",
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      "text": "Second hand: Peer-to-peer reselling of luxury items, lengthening product lifetime. Rental: Flourishing players offering single and subscription-based rental, as well as peer-to-peer rental. Co-ownership: Fractional ownership among customers – still mainly focused on luxury real estate or cars. What's next?",
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