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  "documentTitle": "Altagamma 2019 Worldwide Luxury Market Monitor",
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      "text": "VALUE PROPOSITION: Niche positioning with a strong customer centricity intended to satisfy specific needs.\nCHANNELS: Online as main channel, allowing rapid and geographically extended product launches.\nINFLUENCER/CELEBRITY ROLE: Key role of influencers and celebrities both as founders and promoters.\nCOMMUNICATION: Strong social network presence as advertisement source.",
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      "kind": "title",
      "text": "INSURGENT PLAYERS IN BEAUTY ARE SHOWING PHENOMENAL GROWTH, LEVERAGING A UNIQUE CUSTOMER-CENTRIC APPROACH",
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      "arcSlug": "onion",
      "beatName": "Deeper Layer",
      "beatSlug": "onion-deeper-layer",
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      "confidence": 75,
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