{
  "docId": "019dd923-5ca1-7489-b635-9f74c35385f1",
  "docSlug": "4bb31e88e640882d",
  "documentTitle": "Altagamma 2019 Worldwide Luxury Market Monitor",
  "authorId": "Bain",
  "authorName": "Bain",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 11,
  "pageCount": 49,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "regional_insights",
  "function": "summarize",
  "density": "balanced",
  "nDataPoints": 12,
  "notes": "The slide uses a combination of bar and bubble charts to represent growth percentages and market sizes in Euros.",
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "big_number",
    "other"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b635-9f74c35385f1/11",
  "deckHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1#slide-11",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.94,
        "x": 0.03,
        "y": 0.68
      },
      "kind": "chart",
      "text": "Growth and market size visualization for M. China, Japan, Asia, Americas, Europe, and RoW.",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5ceb9315-141e-46b5-aa1a-3f9903d86f85",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.94,
        "x": 0.03,
        "y": 0.21
      },
      "kind": "list",
      "text": "M. China: Resounding local spending... Japan: Sustained tourist consumption... Asia: Dynamic S. Korea... Americas: Local purchases in US... Europe: Mildly positive trend... RoW: Overall, negative...",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "63bc2865-2f71-48e2-8124-1061134a190b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Growth rate: +30%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-b48b-703a-a620-5aee0865d36e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.48,
        "x": 0.03,
        "y": 0.93
      },
      "kind": "source-note",
      "text": "'19E vs. '18 Note: RoW = Rest of the World @K: Growth at constant exchange rates",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2672d428-fdab-469e-8742-6b7bc00a3d36",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.94,
        "x": 0.03,
        "y": 0.03
      },
      "kind": "title",
      "text": "OUTSTANDING PERFORMANCE OF ASIAN COUNTRIES DESPITE HONG KONG TENSIONS; FLATTISH IN AMERICAS AND EUROPE; ROW LAGGING BEHIND",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ab3141b0-056f-4b0a-9a86-0bf200b8c38b",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Growth rate",
      "numberRaw": "+30%",
      "numberKind": "percent",
      "actionTitle": "OUTSTANDING PERFORMANCE OF ASIAN COUNTRIES DESPITE HONG KONG TENSIONS; FLATTISH IN AMERICAS AND EUROPE; ROW LAGGING BEHIND",
      "calloutText": null,
      "numberScale": null,
      "numberValue": 30,
      "metricFamily": "growth_rate",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "MECE Principle",
      "slug": "mece-principle",
      "agent": "Architect",
      "layer": "block",
      "matchId": "019dd95a-173f-7139-aafe-c69c717acc60",
      "evidence": "Regions partition the world MECE (M.China/Japan/Asia/Americas/Europe/RoW)",
      "confidence": 80
    },
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-173f-7139-aafe-bf776365ace8",
      "evidence": "Title summarises: 'outstanding Asian; flattish Americas/Europe; RoW lagging'",
      "confidence": 90
    },
    {
      "name": "Small Multiples",
      "slug": "small-multiples",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-173f-7139-aafe-c2cc90e5abdb",
      "evidence": "Six identical region cards with bullets + €B bubble + growth %",
      "confidence": 85
    },
    {
      "name": "Von Restorff Effect",
      "slug": "von-restorff-effect",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-173f-7139-aafe-c8796d5e214c",
      "evidence": "M.China column highlighted black to draw the eye",
      "confidence": 75
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 22,
      "from": 5,
      "beatId": "019dd95a-07a5-761b-9144-5af051098029",
      "arcName": "The Onion",
      "arcSlug": "onion",
      "beatName": "First Layer",
      "beatSlug": "onion-first-layer",
      "evidence": "Customer is Present/Chinese/Young/Phy-gital — observable shifts",
      "position": 2,
      "confidence": 75,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    },
    {
      "to": 41,
      "from": 5,
      "beatId": "019dd95a-07a5-761b-9144-6e7bee705bc3",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Implications (So What)",
      "beatSlug": "triple-take-the-implications-so-what",
      "evidence": "Seven customer-trait sections with evidence",
      "position": 2,
      "confidence": 65,
      "parentBeatName": "Reflection",
      "parentBeatSlug": "reflection"
    }
  ],
  "loops": [
    {
      "to": 14,
      "from": 10,
      "name": "Segmentation Split",
      "slug": "34-segmentation-split",
      "bestFor": "Customer analysis, market research, resource allocation",
      "matchId": "019dd95a-088c-724c-b313-00ff487b1c62",
      "evidence": "p.11 region cards (M.China/Japan/Asia/Americas/Europe/RoW); p.12 attributes 100% of growth to Asia",
      "position": 3,
      "objective": "Split the market by geography to surface Chinese/Asian dominance",
      "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
      "confidence": 85,
      "description": "Divide a whole into meaningful segments to reveal hidden patterns"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}