{
  "docId": "019dd923-5ca1-7489-b635-9ba6afcabd7f",
  "docSlug": "0fc3aba985cbd390",
  "documentTitle": "Altagamma 2018 Worldwide Luxury Market Monitor",
  "authorId": "Bain",
  "authorName": "Bain",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 7,
  "pageCount": 51,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "market_landscape",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 5,
  "notes": "Bain & Company slide, page 7.",
  "elementsJson": [
    "headline_text",
    "bar_chart_vertical",
    "bullet_list",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b635-9ba6afcabd7f/7",
  "deckHref": "/decks/019dd923-5ca1-7489-b635-9ba6afcabd7f",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b635-9ba6afcabd7f.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-9ba6afcabd7f#slide-7",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Comforting mid-term macroeconomic outlook going forward, which will sustain a positive consumer confidence.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-b48a-77cd-a34d-fd9b20e9b4c3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.48,
        "x": 0.03,
        "y": 0.2
      },
      "kind": "chart",
      "text": "Personal luxury goods market forecast | €B",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "90ed8344-cdcd-4ffe-9371-ed708f6bf9a4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.43,
        "x": 0.54,
        "y": 0.23
      },
      "kind": "list",
      "text": "SOLID MID-TERM MACRO FUNDAMENTALS: Comforting mid-term macroeconomic outlook going forward, which will sustain a positive consumer confidence",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "90615601-24c5-4ef0-8c1f-01c427c9ed5f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.43,
        "x": 0.54,
        "y": 0.6
      },
      "kind": "list",
      "text": "BUMPY ROAD: Possible bumps along the road (e.g. socio political issues, government commercial policies, possible short-term soft recessions,...) could make the path less smooth",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "da45cfb6-fb43-4e46-80a7-de89957634a9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "CAGR: +3/5%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-b48a-77cd-a34e-036a583c2746",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.2,
        "x": 0.03,
        "y": 0.93
      },
      "kind": "source-note",
      "text": "@K: at constant exchange rates",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6fe06d3a-f9ef-4421-89cb-fa99ea342a0d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.94,
        "x": 0.03,
        "y": 0.03
      },
      "kind": "title",
      "text": "SOLID MID-TERM GROWTH TO 2025, DRIVEN BY POSITIVE FUNDAMENTALS, WITH SOME POSSIBLE BUMPS ALONG THE ROAD",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "21f4b07c-e4f4-4361-9bc1-e63b449bfc88",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "CAGR",
      "numberRaw": "+3/5%",
      "numberKind": "percent",
      "actionTitle": "SOLID MID-TERM GROWTH TO 2025, DRIVEN BY POSITIVE FUNDAMENTALS, WITH SOME POSSIBLE BUMPS ALONG THE ROAD",
      "calloutText": "Comforting mid-term macroeconomic outlook going forward, which will sustain a positive consumer confidence.",
      "numberScale": null,
      "numberValue": 5,
      "metricFamily": "growth_rate",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-16c4-7148-8116-5cfdcadfec36",
      "evidence": "Title states 'solid mid-term growth to 2025... with some bumps'",
      "confidence": 80
    },
    {
      "name": "Annotation",
      "slug": "annotation",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-16c4-7148-8116-66e3aef1c5bd",
      "evidence": "+3/5% growth callout annotated",
      "confidence": 65
    },
    {
      "name": "Metaphor & Analogy",
      "slug": "metaphor-analogy",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-16c4-7148-8116-60262be39d03",
      "evidence": "'Bumps along the road' — driving metaphor for macro risk",
      "confidence": 65
    },
    {
      "name": "SCQA Framework",
      "slug": "scqa-framework",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "85f25214-0d55-4bb9-a5db-d880d922ca9c",
      "evidence": "list/bullet: SOLID MID-TERM MACRO FUNDAMENTALS: Comforting mid-term macroeconomic outlook going forward, which will sustain a positive consumer confidence",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 7,
      "from": 2,
      "beatId": "019dd95a-0702-74a3-87e5-a53d82fd518f",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": "triple-take-the-facts-what",
      "evidence": "Methodological scope + €1.2T sizing + 2018 +5% growth baseline",
      "position": 1,
      "confidence": 80,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    },
    {
      "to": 7,
      "from": 2,
      "beatId": "019dd95a-0702-74a3-87e5-b014a3a4a848",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Situation & Context",
      "beatSlug": "consultants-gambit-situation-context",
      "evidence": "Scope revision + market sizing baseline",
      "position": 1,
      "confidence": 55,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [
    {
      "to": 7,
      "from": 3,
      "name": "Build Up",
      "slug": "33-build-up",
      "bestFor": "Pricing justification, cost estimation, market sizing",
      "matchId": "019dd95a-088c-724c-b311-217a833424e6",
      "evidence": "p3 stacks 9 categories to €1.171T total; p4-7 layer growth context",
      "position": 1,
      "objective": "Size and component-build the global luxury market",
      "structure": "The Base -> Add Component A -> Add Component B -> Add Component C -> The Total",
      "confidence": 80,
      "description": "Start from zero and add components to arrive at a total"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}