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  "documentTitle": "Altagamma 2018 Worldwide Luxury Market Monitor",
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      "text": "BE PROACTIVE... Win by developing dedicated and proactive strategies for customers\n...DISTINCTIVE... Stand-out by designing a “unique” winning formula shaped around consumer needs\n... NEXT GEN MINDED... Focus effort and strategy on winning younger generations as key engine of future market growth\n... AND NEW TECH ENABLED Leverage new advanced technologies as fundamental enabler of the strategy",
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