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  "documentTitle": "Altagamma 2018 Worldwide Luxury Market Monitor",
  "authorId": "Bain",
  "authorName": "Bain",
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      "text": "DIGITAL DISRUPTION CHANGING PROFILE AND NATURE OF OPEX AND CAPEX... ...NIMBLE APPROACH TO SUSTAIN MARGINS",
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      "text": "4. New generations will deliver ~130% of the market growth... with Gen Z showing original traits vs. Gen Y, to be properly addressed.",
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      "text": "6. Growth model will overcome current boundaries, shaping new competitive maps. Brands will become excellence/idea platforms, enlarging their relevance.",
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      "text": "5. Cultures/sub-cultures and new consumption patterns will arise. Categories will blend: brands must be dynamic and responsive to adapt.",
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      "text": "2. Online channel will represent 25% of the market value. 100% of luxury purchases will be influenced by an online interaction.",
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      "text": "7. Digital disruption changing profile and nature of opex and capex... nimble approach to sustain margins.",
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      "text": "3. Digital penetration will lead to physical disruption: network consolidation. Stores will inevitably change: from point of sales to point of touch.",
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      "text": "1. Chinese customers will account for 45%+ of the market... and half of their luxury purchases will happen in their home country.",
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