{
  "docId": "019dd923-5ca1-7489-b635-9ba6afcabd7f",
  "docSlug": "0fc3aba985cbd390",
  "documentTitle": "Altagamma 2018 Worldwide Luxury Market Monitor",
  "authorId": "Bain",
  "authorName": "Bain",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 36,
  "pageCount": 51,
  "prevPage": 35,
  "nextPage": 37,
  "slideType": "market_landscape",
  "function": "present_framework",
  "density": "dense",
  "nDataPoints": 4,
  "notes": "The slide uses a 2x2 matrix to show brand positioning and a pyramid to show market size by segment.",
  "elementsJson": [
    "headline_text",
    "infographic",
    "pyramid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b635-9ba6afcabd7f/36",
  "deckHref": "/decks/019dd923-5ca1-7489-b635-9ba6afcabd7f",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b635-9ba6afcabd7f.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-9ba6afcabd7f#slide-36",
  "components": [
    {
      "bbox": {
        "h": 0.65,
        "w": 0.4,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "diagram",
      "text": "Fashion & sportswear cross over matrix",
      "attrs": null,
      "subkind": "2x2",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fea39f97-a13f-4027-85fc-4649425fb695",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.4,
        "x": 0.53,
        "y": 0.2
      },
      "kind": "diagram",
      "text": "Cross-segment competition in 2017 personal goods market",
      "attrs": null,
      "subkind": "pyramid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cd20d921-8b1c-4719-b453-805b72aa0011",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.4,
        "x": 0.58,
        "y": 0.91
      },
      "kind": "disclaimer",
      "text": "2017 Global personal goods market: soft (apparel, shoes, leather goods, accessories) and hard (watches and jewelry)",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a44dc91a-ecff-4ce4-bb74-d21ef751acd5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.06,
        "x": 0.64,
        "y": 0.48
      },
      "kind": "metric",
      "text": "€158B",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0d4d02c7-ad5b-4797-bead-32374b05077c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.06,
        "x": 0.86,
        "y": 0.72
      },
      "kind": "metric",
      "text": "€186B",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0fc1e473-e9e9-4383-868e-a8b966e442a1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.06,
        "x": 0.6,
        "y": 0.72
      },
      "kind": "metric",
      "text": "€319B",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5ca2462c-88ad-49b2-94a3-59ddc05fc278",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.06,
        "x": 0.82,
        "y": 0.25
      },
      "kind": "metric",
      "text": "€200B",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "736aee11-8ee6-4456-8646-7ce81208c9b1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Market size: €200B",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-b48a-77cd-a350-5daa8bb2b76b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.85,
        "x": 0.03,
        "y": 0.02
      },
      "kind": "title",
      "text": "BRANDS WILL CROSS-OVER TYPICAL COMPETITIVE BOUNDARIES, CONVERGING INTO ONE MARKET",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a14fcb10-d7f4-4a9a-92ac-e6b69836c94f",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Market size",
      "numberRaw": "€200B",
      "numberKind": "money",
      "actionTitle": "BRANDS WILL CROSS-OVER TYPICAL COMPETITIVE BOUNDARIES, CONVERGING INTO ONE MARKET",
      "calloutText": null,
      "numberScale": "b",
      "numberValue": 200,
      "metricFamily": "market_size",
      "numberCurrency": "€"
    }
  ],
  "tools": [
    {
      "name": "Contrast Pairs",
      "slug": "contrast-pairs",
      "agent": "Storyteller",
      "layer": "loop",
      "matchId": "019dd95a-16c4-7148-8117-9f167051ef2d",
      "evidence": "Loop opens on traditional vs converged market pairing",
      "confidence": 65
    },
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-16c4-7148-8117-9b1825895423",
      "evidence": "Title: 'Brands cross-over typical competitive boundaries'",
      "confidence": 75
    }
  ],
  "frameworks": [
    {
      "name": "matrix-2x2",
      "slug": null,
      "matchId": "33d1dd28-5519-47a7-8ddb-e51d61db2582",
      "evidence": "The left side of the slide uses a 2x2 matrix to map fashion vs sport brands.",
      "confidence": 1
    },
    {
      "name": "pyramid",
      "slug": null,
      "matchId": "2f63f80b-c110-4f6b-8fe5-9649a9ad6648",
      "evidence": "The right side of the slide uses a pyramid to represent market segments.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 45,
      "from": 8,
      "beatId": "019dd95a-0702-74a3-87e5-a9e65c2a1e0d",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Implications (So What)",
      "beatSlug": "triple-take-the-implications-so-what",
      "evidence": "Six themes unpacking how 'Luxury 2025 will be a different place'",
      "position": 2,
      "confidence": 80,
      "parentBeatName": "Reflection",
      "parentBeatSlug": "reflection"
    },
    {
      "to": 40,
      "from": 10,
      "beatId": "019dd95a-0702-74a3-87e5-b85e99c5ccbf",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "Six themes: China, digital, footprint, youth, cultures, one market",
      "position": 3,
      "confidence": 55,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 40,
      "from": 35,
      "name": "2x2 Matrix",
      "slug": "30-2x2-matrix",
      "bestFor": "Portfolio analysis, prioritization, strategic positioning",
      "matchId": "019dd95a-088c-724c-b311-35466e610d7f",
      "evidence": "p37 explicit 2x2 with Today (Specialist/Lifestyle) vs Tomorrow (Monographic/Anthological)",
      "position": 6,
      "objective": "Position brands on a Specialisation × Extension matrix and call the sweet spots",
      "structure": "Dimension 1 (X-axis) -> Dimension 2 (Y-axis) -> The Four Quadrants -> The Sweet Spot",
      "confidence": 80,
      "description": "Plot options on two critical dimensions to reveal the optimal quadrant"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}