{
  "docId": "019dd923-5ca1-7489-b635-9ba6afcabd7f",
  "docSlug": "0fc3aba985cbd390",
  "documentTitle": "Altagamma 2018 Worldwide Luxury Market Monitor",
  "authorId": "Bain",
  "authorName": "Bain",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 31,
  "pageCount": 51,
  "prevPage": 30,
  "nextPage": 32,
  "slideType": "industry_trends",
  "function": "establish_context",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a hub-and-spoke visual metaphor to connect 'Fashion 2025' to various cultural drivers.",
  "elementsJson": [
    "headline_text",
    "icon_grid",
    "infographic"
  ],
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b635-9ba6afcabd7f/31",
  "deckHref": "/decks/019dd923-5ca1-7489-b635-9ba6afcabd7f",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b635-9ba6afcabd7f.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-9ba6afcabd7f#slide-31",
  "components": [
    {
      "bbox": {
        "h": 0.1,
        "w": 0.3,
        "x": 0.62,
        "y": 0.15
      },
      "kind": "callout",
      "text": "(SUB)CULTURES AND IDEAS WILL BECOME MAINSTREAM",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0dbf567c-f355-4066-b82d-d8b6643b085b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.3,
        "x": 0.08,
        "y": 0.15
      },
      "kind": "callout",
      "text": "CULTURES WILL EAT (PRODUCT) STRATEGY FOR BREAKFAST",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1d55f58e-535e-41e5-81d4-c1f14695cb17",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.2,
        "x": 0.4,
        "y": 0.15
      },
      "kind": "diagram",
      "text": "FASHION 2025",
      "attrs": null,
      "subkind": "hub-spoke",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8dcb2698-a4cc-4891-9bd3-9adc5f02937b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.3,
        "x": 0.35,
        "y": 0.45
      },
      "kind": "list",
      "text": "CULTURALLY INCLUSIVE MODELS; NEW SHAPES EMBRACING BODY DIVERSITY; (NEW) CHANNELS FOSTERING 2nd LIFE OF LUXURY",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ffbea818-af6c-43fd-aae8-59c7a8643ece",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.9,
        "x": 0.05,
        "y": 0.5
      },
      "kind": "other",
      "text": "RELIGIOUS, CULTURAL, ETHNIC, POLITICAL, ALTERNATIVE, INCLUSIVE, C-Millennials, M-Millennials, Gender, Minorities",
      "attrs": null,
      "subkind": "unclassified",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "50ca0e10-33da-4f91-a117-356d4c453ffd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "CULTURES AND SUB-CULTURES ARE TAKING OVER THE CONSUMPTION",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7f445279-d89d-4a16-96bb-954e47b92948",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Metaphor & Analogy",
      "slug": "metaphor-analogy",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-16c4-7148-8117-6c490ce1a293",
      "evidence": "'Cultures will eat (product) strategy for breakfast' — Drucker analogy",
      "confidence": 90
    },
    {
      "name": "Story Moments",
      "slug": "story-moments",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-16c4-7148-8117-70edb226d736",
      "evidence": "Designed Shock moment around the eat-strategy callout",
      "confidence": 70
    },
    {
      "name": "Von Restorff Effect",
      "slug": "von-restorff-effect",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-16c4-7148-8117-7590727080d3",
      "evidence": "Quote isolated and oversized vs surrounding text",
      "confidence": 65
    }
  ],
  "frameworks": [
    {
      "name": "hub-spoke",
      "slug": null,
      "matchId": "56a75906-4e10-42bf-b063-45601808a8ad",
      "evidence": "Central 'Fashion 2025' node with radiating cultural themes.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 45,
      "from": 8,
      "beatId": "019dd95a-0702-74a3-87e5-a9e65c2a1e0d",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Implications (So What)",
      "beatSlug": "triple-take-the-implications-so-what",
      "evidence": "Six themes unpacking how 'Luxury 2025 will be a different place'",
      "position": 2,
      "confidence": 80,
      "parentBeatName": "Reflection",
      "parentBeatSlug": "reflection"
    },
    {
      "to": 40,
      "from": 10,
      "beatId": "019dd95a-0702-74a3-87e5-b85e99c5ccbf",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "Six themes: China, digital, footprint, youth, cultures, one market",
      "position": 3,
      "confidence": 55,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 34,
      "from": 30,
      "name": "Aha Moment",
      "slug": "03-aha-moment",
      "bestFor": "Data-heavy sections, research findings, analytical arguments",
      "matchId": "019dd95a-088c-724c-b311-30e88032d59e",
      "evidence": "p31 'cultures eat product strategy for breakfast' insight; p32-34 supporting data",
      "position": 5,
      "objective": "Reveal cultures/sub-cultures as the new growth axis",
      "structure": "The Problem/Question -> What the Data Shows -> The Insight",
      "confidence": 65,
      "description": "Establish a tension, present data, then deliver the insight that changes everything"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}