{
  "docId": "019dd923-5ca1-7489-b635-9ba6afcabd7f",
  "docSlug": "0fc3aba985cbd390",
  "documentTitle": "Altagamma 2018 Worldwide Luxury Market Monitor",
  "authorId": "Bain",
  "authorName": "Bain",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 18,
  "pageCount": 51,
  "prevPage": 17,
  "nextPage": 19,
  "slideType": "industry_trends",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 25,
  "notes": "The chart uses a stacked bar format to show market share composition by channel over time, with a specific focus on the online channel's growth.",
  "elementsJson": [
    "headline_text",
    "bar_chart_stacked",
    "bullet_list"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b635-9ba6afcabd7f/18",
  "deckHref": "/decks/019dd923-5ca1-7489-b635-9ba6afcabd7f",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b635-9ba6afcabd7f.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-9ba6afcabd7f#slide-18",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Online accelerating and gaining share toward physical channel: ecosystem of business models, going beyond regional boundaries",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-b48a-77cd-a34f-f1ad5d75b54b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.65,
        "x": 0.03,
        "y": 0.18
      },
      "kind": "chart",
      "text": "Personal luxury goods market by channel | €B",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2bf17a2a-608a-44f2-9e61-6530fbd2efb5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.28,
        "x": 0.7,
        "y": 0.18
      },
      "kind": "list",
      "text": "Online accelerating and gaining share toward physical channel: ecosystem of business models, going beyond regional boundaries. New technologies will further enrich shopping experience and connectivity: mobile and beyond. Physical channels will re-shape their purpose.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2a15bd22-a2e1-4292-b023-7ac05e02f8f5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Market share by channel: 25%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-b48a-77cd-a34f-f75dad58b061",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.95,
        "x": 0.03,
        "y": 0.96
      },
      "kind": "source-note",
      "text": "This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent. Trend at constant exchange rate (increasing, decreasing, flat)",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "61f7eeda-933f-4c1f-b0ca-8da79d5933bb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.95,
        "x": 0.03,
        "y": 0.03
      },
      "kind": "title",
      "text": "ONLINE FASTEST GROWING CHANNEL, CONTINUING ITS FULL INTEGRATION WITH PHYSICAL: FROM 10% IN 2018 TO 25% BY 2025",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2363f99f-8697-4c79-900c-1e56d5308a05",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Market share by channel",
      "numberRaw": "25%",
      "numberKind": "percent",
      "actionTitle": "ONLINE FASTEST GROWING CHANNEL, CONTINUING ITS FULL INTEGRATION WITH PHYSICAL: FROM 10% IN 2018 TO 25% BY 2025",
      "calloutText": "Online accelerating and gaining share toward physical channel: ecosystem of business models, going beyond regional boundaries",
      "numberScale": null,
      "numberValue": 25,
      "metricFamily": "share_penetration",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-16c4-7148-8116-e954aaefe115",
      "evidence": "Title: 'Online from 10% in 2018 to 25% by 2025'",
      "confidence": 80
    },
    {
      "name": "Big Idea Formula",
      "slug": "big-idea-formula",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "9fdb71d7-8e5c-4979-b679-e9baea4149f8",
      "evidence": "list/bullet",
      "confidence": 0.8
    },
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-16c4-7148-8116-ed6321298270",
      "evidence": "Channel evolution bars showing share shift",
      "confidence": 70
    },
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "0ee7f846-2403-4def-b94c-c95ffbf7d36d",
      "evidence": "chart/bar-stacked",
      "confidence": 0.5
    },
    {
      "name": "Contrast Pairs",
      "slug": "contrast-pairs",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-16c4-7148-8116-f207c3588e41",
      "evidence": "10% vs 25% online share pairing",
      "confidence": 70
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 45,
      "from": 8,
      "beatId": "019dd95a-0702-74a3-87e5-a9e65c2a1e0d",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Implications (So What)",
      "beatSlug": "triple-take-the-implications-so-what",
      "evidence": "Six themes unpacking how 'Luxury 2025 will be a different place'",
      "position": 2,
      "confidence": 80,
      "parentBeatName": "Reflection",
      "parentBeatSlug": "reflection"
    },
    {
      "to": 40,
      "from": 10,
      "beatId": "019dd95a-0702-74a3-87e5-b85e99c5ccbf",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "Six themes: China, digital, footprint, youth, cultures, one market",
      "position": 3,
      "confidence": 55,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 25,
      "from": 17,
      "name": "Before After",
      "slug": "21-before-after",
      "bestFor": "Product demos, process improvements, ROI justification",
      "matchId": "019dd95a-088c-724c-b311-2b12ae3c8c03",
      "evidence": "p17 sets the shift, p22 -65% store openings, p24 'point of sales → point of touch'",
      "position": 3,
      "objective": "Contrast pre-digital store model with online-first 2025 store",
      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
      "confidence": 75,
      "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}