{
  "docId": "019dd923-5ca1-7489-b635-9ba6afcabd7f",
  "docSlug": "0fc3aba985cbd390",
  "documentTitle": "Altagamma 2018 Worldwide Luxury Market Monitor",
  "authorId": "Bain",
  "authorName": "Bain",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 17,
  "pageCount": 51,
  "prevPage": 16,
  "nextPage": 18,
  "slideType": "thesis_headline",
  "function": "establish_context",
  "density": "balanced",
  "nDataPoints": 2,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "photo",
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b635-9ba6afcabd7f/17",
  "deckHref": "/decks/019dd923-5ca1-7489-b635-9ba6afcabd7f",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b635-9ba6afcabd7f.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-9ba6afcabd7f#slide-17",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "ONLINE CHANNEL WILL REPRESENT 25% OF THE MARKET VALUE. 100% OF LUXURY PURCHASES WILL BE INFLUENCED BY AN ONLINE INTERACTION",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-b48a-77cd-a34f-53a75d0b821a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 1,
        "x": 0,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e92acb23-ab7e-475d-8fde-3df2ef87ce63",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Market value share: 25%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-b48a-77cd-a34f-54821ff18a6d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.8,
        "x": 0.1,
        "y": 0.65
      },
      "kind": "paragraph",
      "text": "ONLINE CHANNEL WILL REPRESENT 25% OF THE MARKET VALUE. 100% OF LUXURY PURCHASES WILL BE INFLUENCED BY AN ONLINE INTERACTION",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "32c34f1f-543f-44d2-838f-ffa18bdf2d26",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.05,
        "y": 0.1
      },
      "kind": "title",
      "text": "E-COMMERCE, ONLINE, DIGITAL... PERMEATING EVERY SINGLE PURCHASE",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "31f3fbb2-747a-4cb3-9942-68def976bda5",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Market value share",
      "numberRaw": "25%",
      "numberKind": "percent",
      "actionTitle": "E-COMMERCE, ONLINE, DIGITAL... PERMEATING EVERY SINGLE PURCHASE",
      "calloutText": "ONLINE CHANNEL WILL REPRESENT 25% OF THE MARKET VALUE. 100% OF LUXURY PURCHASES WILL BE INFLUENCED BY AN ONLINE INTERACTION",
      "numberScale": null,
      "numberValue": 25,
      "metricFamily": "market_size",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "Big Idea Formula",
      "slug": "big-idea-formula",
      "agent": "Storyteller",
      "layer": "block",
      "matchId": "019dd95a-16c4-7148-8116-e2a4ac411dfe",
      "evidence": "Callout crystallizes POV+stakes: '25% online value, 100% online-influenced'",
      "confidence": 75
    },
    {
      "name": "The Turn",
      "slug": "the-turn",
      "agent": "Storyteller",
      "layer": "loop",
      "matchId": "019dd95a-16c4-7148-8116-e61b2a97ce8d",
      "evidence": "Pivots deck from market sizing to disruption narrative",
      "confidence": 65
    },
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-16c4-7148-8116-dc2a13e84353",
      "evidence": "Section divider title carries the thesis",
      "confidence": 75
    },
    {
      "name": "AIDA Model",
      "slug": "aida-model",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "420c20b3-d148-4b0f-a939-4421e2e5bd5b",
      "evidence": "callout",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 45,
      "from": 8,
      "beatId": "019dd95a-0702-74a3-87e5-a9e65c2a1e0d",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Implications (So What)",
      "beatSlug": "triple-take-the-implications-so-what",
      "evidence": "Six themes unpacking how 'Luxury 2025 will be a different place'",
      "position": 2,
      "confidence": 80,
      "parentBeatName": "Reflection",
      "parentBeatSlug": "reflection"
    },
    {
      "to": 40,
      "from": 10,
      "beatId": "019dd95a-0702-74a3-87e5-b85e99c5ccbf",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "Six themes: China, digital, footprint, youth, cultures, one market",
      "position": 3,
      "confidence": 55,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 25,
      "from": 17,
      "name": "Before After",
      "slug": "21-before-after",
      "bestFor": "Product demos, process improvements, ROI justification",
      "matchId": "019dd95a-088c-724c-b311-2b12ae3c8c03",
      "evidence": "p17 sets the shift, p22 -65% store openings, p24 'point of sales → point of touch'",
      "position": 3,
      "objective": "Contrast pre-digital store model with online-first 2025 store",
      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
      "confidence": 75,
      "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}