{
  "docId": "019dd923-5ca1-7489-b635-946e3acc8f1c",
  "docSlug": "17fb3bc69445299f",
  "documentTitle": "Altagamma 2017 Worldwide Luxury Market Monitor",
  "authorId": "Bain",
  "authorName": "Bain",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 6,
  "pageCount": 47,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "industry_trends",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 18,
  "notes": "The chart uses an index=2010 base. The bottom red bar provides context on the 2017 performance.",
  "elementsJson": [
    "headline_text",
    "line_chart",
    "data_table",
    "callout_box",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b635-946e3acc8f1c/6",
  "deckHref": "/decks/019dd923-5ca1-7489-b635-946e3acc8f1c",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b635-946e3acc8f1c.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-946e3acc8f1c#slide-6",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "REACTIONS FROM PERSONAL LUXURY GOODS PLAYERS DRIVING 2017 PERFORMANCE, IN LINE WITH OTHER SEGMENTS",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-b48a-77cd-a352-a09472e27c08",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.8,
        "x": 0.1,
        "y": 0.15
      },
      "kind": "chart",
      "text": "Global luxury markets 2010-2017E index=2010",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3482ce14-3077-4fee-9778-172e6fc82cf0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.8,
        "x": 0.02,
        "y": 0.95
      },
      "kind": "disclaimer",
      "text": "NOTE: Experiences include hotels, cruises and restaurants; Experiencing goods include cars, wines & spirits, food & beverage, private jets, yachts, fine art and beauty; Personal goods include design and all other luxury goods",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3625e0b8-7a01-40a2-b01a-5ce2efd5dce9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "CAGR: 11%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-b48a-77cd-a352-a5fb4569baa2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 1,
        "x": 0,
        "y": 0.82
      },
      "kind": "title",
      "text": "REACTIONS FROM PERSONAL LUXURY GOODS PLAYERS DRIVING 2017 PERFORMANCE, IN LINE WITH OTHER SEGMENTS",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "31c66d64-a74a-4d61-93e1-32759d65a81b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "EXPERIENCES ARE WINNING IN THE POST-CRISIS ERA",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9488c9af-a310-486c-bbde-60cabfeec44f",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "CAGR",
      "numberRaw": "11%",
      "numberKind": "percent",
      "actionTitle": "EXPERIENCES ARE WINNING IN THE POST-CRISIS ERA",
      "calloutText": "REACTIONS FROM PERSONAL LUXURY GOODS PLAYERS DRIVING 2017 PERFORMANCE, IN LINE WITH OTHER SEGMENTS",
      "numberScale": null,
      "numberValue": 11,
      "metricFamily": "growth_rate",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "Aha! Moment",
      "slug": "aha-moment",
      "agent": "Storyteller",
      "layer": "loop",
      "matchId": "019dd95a-16c4-7148-8114-f0f70d5eff1e",
      "evidence": "Closes the opening loop with the '11% CAGR' reveal.",
      "confidence": 72
    },
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-16c4-7148-8114-e0de5d06c479",
      "evidence": "Title states insight: 'Experiences are winning in the post-crisis era'.",
      "confidence": 90
    },
    {
      "name": "Annotation",
      "slug": "annotation",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-16c4-7148-8114-ef4cc42530b7",
      "evidence": "Lines labelled with category and CAGR/YoY % at right.",
      "confidence": 80
    },
    {
      "name": "Color Strategy",
      "slug": "color-strategy",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-16c4-7148-8114-e6bc27e29abd",
      "evidence": "Red dashed line for Experiences vs grey for Personal goods.",
      "confidence": 85
    },
    {
      "name": "Emotional Appeal",
      "slug": "emotional-appeal",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-16c4-7148-8114-eb8cf682f001",
      "evidence": "Word 'winning' in title charges the data emotionally.",
      "confidence": 65
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 28,
      "from": 4,
      "beatId": "019dd95a-0702-74a3-87e5-875bcf9357e0",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": "triple-take-the-facts-what",
      "evidence": "Market sizing, growth metrics, geographies, channels — raw data establishing the state of luxury.",
      "position": 1,
      "confidence": 78,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    },
    {
      "to": 6,
      "from": 4,
      "beatId": "019dd95a-0702-74a3-87e5-91582a63614b",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Situation & Context",
      "beatSlug": "consultants-gambit-situation-context",
      "evidence": "Global luxury at €1.2T, experiences winning post-crisis.",
      "position": 1,
      "confidence": 62,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [
    {
      "to": 6,
      "from": 4,
      "name": "Aha Moment",
      "slug": "03-aha-moment",
      "bestFor": "Data-heavy sections, research findings, analytical arguments",
      "matchId": "019dd95a-088c-724c-b311-01846f175a99",
      "evidence": "€1.2T sizing then category breakdown leads to insight 'Experiences are winning in the post-crisis era'.",
      "position": 2,
      "objective": "Size the market and reveal experiential winning",
      "structure": "The Problem/Question -> What the Data Shows -> The Insight",
      "confidence": 75,
      "description": "Establish a tension, present data, then deliver the insight that changes everything"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}