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  "documentTitle": "Altagamma 2017 Worldwide Luxury Market Monitor",
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      "text": "LUXURY IS CHANGING SKIN: THE RISE OF MILLENNIALISM",
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      "text": "EXPERI(M)ENT(I)AL: LUXURY \"X\" FACTOR: EXPERIMENTING WITH EXPERIENCES KEY TO SUCCEED IN PERSONAL LUXURY; HEALTHIER: AFTER 2016 REBOOT, 2017 \"NEW NORMAL\": POSITIVE GROWTH, YOUNGER CUSTOMERS, HIGHER VOLUMES, LOCAL CUSTOMERS BACK EVERYWHERE; UNIVERSAL: \"LOCAL TOURIST\" AS THE UNIVERSAL CUSTOMER: ALMOST ALL NATIONALITIES AND GEOGRAPHIES GROWING (ESP. CHINESE AND CHINA); ECOSYSTEMIC: EVOLUTION TOWARDS AN ECOSYSTEM OF CHANNELS AROUND THE CUSTOMER, WITH ONLINE PLAYING A LEADING ROLE; POST-ASPIRATIONAL: TRADITIONAL MARKET SEGMENTATION LOSING RELEVANCE: BRANDS NEED TO INTERPRET CUSTOMER ASPIRATIONS WHILE STAYING TRUE TO THEIR OWN DNA; CURATED: DELIVERING CONTENT, INSPIRATION AND ENGAGEMENT THROUGHOUT TOUCHPOINTS WILL BE KEY TO WIN; POLARIZED, PROFITABLE, EVOLVING: WINNERS VS. LOSERS, YET ALL CONSISTENTLY PROFITABLE; ARE THE ECONOMICS OF THE INDUSTRY EVOLVING?",
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