{
  "docId": "019dd923-5ca1-7489-b635-946e3acc8f1c",
  "docSlug": "17fb3bc69445299f",
  "documentTitle": "Altagamma 2017 Worldwide Luxury Market Monitor",
  "authorId": "Bain",
  "authorName": "Bain",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 37,
  "pageCount": 47,
  "prevPage": 36,
  "nextPage": 38,
  "slideType": "financial_analysis",
  "function": "analyze_data",
  "density": "sparse",
  "nDataPoints": 7,
  "notes": "The chart uses red arrows to indicate trends between specific time periods/eras.",
  "elementsJson": [
    "headline_text",
    "bar_chart_vertical"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b635-946e3acc8f1c/37",
  "deckHref": "/decks/019dd923-5ca1-7489-b635-946e3acc8f1c",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b635-946e3acc8f1c.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-946e3acc8f1c#slide-37",
  "components": [
    {
      "bbox": {
        "h": 0.65,
        "w": 0.9,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "chart",
      "text": "EBIT margins over time",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c2906588-573b-4cb1-8a61-0e3987d341d7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "EBIT margin: 23%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-b48a-77cd-a354-9d1533e17226",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "THROUGH DIFFERENT ERAS, LUXURY BRANDS HAVE CONSISTENTLY DELIVERED ATTRACTIVE OPERATING PROFITS",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6a9e8d0b-42dd-4725-8e37-2e8492c14e3e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.6,
        "x": 0.2,
        "y": 0.18
      },
      "kind": "title",
      "text": "EBIT OF SELECTED PERSONAL LUXURY GOODS BRANDS BY ERA",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "66aacf1c-87c5-4168-b4ee-036f5462c2af",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "EBIT margin",
      "numberRaw": "23%",
      "numberKind": "percent",
      "actionTitle": "THROUGH DIFFERENT ERAS, LUXURY BRANDS HAVE CONSISTENTLY DELIVERED ATTRACTIVE OPERATING PROFITS",
      "calloutText": null,
      "numberScale": null,
      "numberValue": 23,
      "metricFamily": "margin_return",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-16c4-7148-8115-cfabd239961c",
      "evidence": "Title states 'consistently delivered attractive operating profits'.",
      "confidence": 82
    },
    {
      "name": "Waterfall chart",
      "slug": "waterfall-chart",
      "agent": null,
      "layer": "slide",
      "matchId": "86b78ba8-e97f-4540-a576-0f8ae21923cb",
      "evidence": "chart/bar-vertical: EBIT margins over time",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 41,
      "from": 29,
      "beatId": "019dd95a-0702-74a3-87e5-8939b336fa7b",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Implications (So What)",
      "beatSlug": "triple-take-the-implications-so-what",
      "evidence": "Reframing slides on aspiration, story-living, polarization plus on-a-page recap of seven themes.",
      "position": 2,
      "confidence": 78,
      "parentBeatName": "Reflection",
      "parentBeatSlug": "reflection"
    },
    {
      "to": 40,
      "from": 35,
      "beatId": "019dd95a-0702-74a3-87e5-9f0cc918dbff",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": "consultants-gambit-evidence-proof",
      "evidence": "Profitability data, polarization charts, capex-to-opex shift.",
      "position": 4,
      "confidence": 62,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 40,
      "from": 35,
      "name": "Segmentation Split",
      "slug": "34-segmentation-split",
      "bestFor": "Customer analysis, market research, resource allocation",
      "matchId": "019dd95a-088c-724c-b311-19444e5c223e",
      "evidence": "Polarization (~65% winners), winners-only profit data, capex-to-opex shift contrasting cohorts.",
      "position": 8,
      "objective": "Split winners vs losers and explain economics shift",
      "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
      "confidence": 72,
      "description": "Divide a whole into meaningful segments to reveal hidden patterns"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}