{
  "docId": "019dd923-5ca1-7489-b635-946e3acc8f1c",
  "docSlug": "17fb3bc69445299f",
  "documentTitle": "Altagamma 2017 Worldwide Luxury Market Monitor",
  "authorId": "Bain",
  "authorName": "Bain",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 32,
  "pageCount": 47,
  "prevPage": 31,
  "nextPage": 33,
  "slideType": "key_messages",
  "function": "present_framework",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a 3-column structure to categorize consumer needs.",
  "elementsJson": [
    "headline_text",
    "icon_grid",
    "photo"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b635-946e3acc8f1c/32",
  "deckHref": "/decks/019dd923-5ca1-7489-b635-946e3acc8f1c",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b635-946e3acc8f1c.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-946e3acc8f1c#slide-32",
  "components": [
    {
      "bbox": {
        "h": 0.7,
        "w": 0.25,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fa1cdcc0-138e-45b3-b8c7-0344bd03e7dc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.3,
        "x": 0.35,
        "y": 0.2
      },
      "kind": "list",
      "text": "ENGAGE WITH ME... on what matters to me / PASSIONS / on what entertains me",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "85694b42-0333-4ee4-b5a1-17567fd8d510",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.3,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "list",
      "text": "HELP ME... define who I am / SELF-EXPRESSION / convey it to others",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9964bb26-844a-4faf-83aa-a5f812295eba",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.3,
        "x": 0.65,
        "y": 0.2
      },
      "kind": "list",
      "text": "MAKE MY... life more meaningful / EXPERIENCE / transactions easier",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e2c98907-16de-46e7-920e-ebe3d0918035",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "CONSUMERS DON'T WANT TO JUST LISTEN TO BRAND STORIES, BUT WANT TO LIVE THE STORY",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a3ff52b2-b3a2-42f6-a8bd-65bb0b400712",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-16c4-7148-8115-a2c6695d227d",
      "evidence": "Title states 'consumers want to live the story'.",
      "confidence": 85
    },
    {
      "name": "Emotional Appeal",
      "slug": "emotional-appeal",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-16c4-7148-8115-a501cbcab3be",
      "evidence": "'Live the story' language taps experiential emotion.",
      "confidence": 65
    },
    {
      "name": "Problem-Agitate-Solve (PAS)",
      "slug": "problem-agitate-solve-pas",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "cd939cb5-2e12-47a4-80e3-42ce1f5799bd",
      "evidence": "ENGAGE WITH ME... on what matters to me / PASSIONS / on what entertains me",
      "confidence": 0.6
    }
  ],
  "frameworks": [
    {
      "name": "customer-journey-map",
      "slug": null,
      "matchId": "a75474b7-1046-4690-adf7-9d7df04c2f06",
      "evidence": "The slide maps consumer needs to engagement pillars.",
      "confidence": 0.6
    }
  ],
  "arcBeats": [
    {
      "to": 41,
      "from": 29,
      "beatId": "019dd95a-0702-74a3-87e5-8939b336fa7b",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Implications (So What)",
      "beatSlug": "triple-take-the-implications-so-what",
      "evidence": "Reframing slides on aspiration, story-living, polarization plus on-a-page recap of seven themes.",
      "position": 2,
      "confidence": 78,
      "parentBeatName": "Reflection",
      "parentBeatSlug": "reflection"
    },
    {
      "to": 34,
      "from": 31,
      "beatId": "019dd95a-0702-74a3-87e5-9aee2e9af41c",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "Curated section: store as epicenter of brand story-living.",
      "position": 3,
      "confidence": 62,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 34,
      "from": 31,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "019dd95a-088c-724c-b311-148dcfb852b8",
      "evidence": "Why (consumers want to live the story) → How (inspire across touchpoints) → What (store as epicenter).",
      "position": 7,
      "objective": "Anchor curated brand story-living as the new how/what",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 60,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}