{
  "docId": "019dd923-5ca1-7489-b635-946e3acc8f1c",
  "docSlug": "17fb3bc69445299f",
  "documentTitle": "Altagamma 2017 Worldwide Luxury Market Monitor",
  "authorId": "Bain",
  "authorName": "Bain",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 18,
  "pageCount": 47,
  "prevPage": 17,
  "nextPage": 19,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 10,
  "notes": "The chart uses a waterfall-style layout to show growth components.",
  "elementsJson": [
    "headline_text",
    "bar_chart_grouped",
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b635-946e3acc8f1c/18",
  "deckHref": "/decks/019dd923-5ca1-7489-b635-946e3acc8f1c",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b635-946e3acc8f1c.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-946e3acc8f1c#slide-18",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "CHINESE CONSUMERS CONTINUING TO GROW, BOTH AS ENTHUSIAST INTERNATIONAL SHOPPERS AND AS LOCAL CONSUMERS",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-b48a-77cd-a353-af4e83612ebd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.55,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "chart",
      "text": "PERSONAL LUXURY GOODS MARKET GROWTH @CONSTANT EXCHANGE RATE",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "db08266f-f8b7-4920-8625-7889ddf1bcdf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "YoY growth: 11%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-b48a-77cd-a353-b34b0458a358",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.3,
        "x": 0.65,
        "y": 0.25
      },
      "kind": "paragraph",
      "text": "CHINESE CONSUMERS CONTINUING TO GROW, BOTH AS ENTHUSIAST INTERNATIONAL SHOPPERS AND AS LOCAL CONSUMERS. CHINESE LOCAL CONSUMPTION PARTICULARLY BOOMING IN 2017, FUELED BY A RENEWED CONSUMER CONFIDENCE AND HEALTHIER FUNDAMENTALS (e.g. LOWER PRICE DIFFERENTIALS). NON-CHINESE CONSUMPTION BACK TO GROWTH IN 2016 AND 2017",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f4c1ac4d-4f08-47bf-88d0-ccd80c8b520b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "BOOMING CHINESE CONSUMPTION PAIRED WITH HEALTHY GROWTH OF OTHER NATIONALITIES",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "51b681d6-1af8-48cc-9b43-4c4ae4b1a4b0",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "YoY growth",
      "numberRaw": "11%",
      "numberKind": "percent",
      "actionTitle": "BOOMING CHINESE CONSUMPTION PAIRED WITH HEALTHY GROWTH OF OTHER NATIONALITIES",
      "calloutText": "CHINESE CONSUMERS CONTINUING TO GROW, BOTH AS ENTHUSIAST INTERNATIONAL SHOPPERS AND AS LOCAL CONSUMERS",
      "numberScale": null,
      "numberValue": 11,
      "metricFamily": "growth_rate",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-16c4-7148-8115-359227a5addb",
      "evidence": "Title states 'booming Chinese consumption paired with healthy growth of other nationalities'.",
      "confidence": 85
    },
    {
      "name": "Chartjunk Elimination",
      "slug": "chartjunk-elimination",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "150b2535-cbb6-4dd8-a24a-2af902cbc64f",
      "evidence": "chart/bar-vertical: PERSONAL LUXURY GOODS MARKET GROWTH @CONSTANT EXCHANGE RATE",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 28,
      "from": 4,
      "beatId": "019dd95a-0702-74a3-87e5-875bcf9357e0",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": "triple-take-the-facts-what",
      "evidence": "Market sizing, growth metrics, geographies, channels — raw data establishing the state of luxury.",
      "position": 1,
      "confidence": 78,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    },
    {
      "to": 30,
      "from": 7,
      "beatId": "019dd95a-0702-74a3-87e5-97f32f017997",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Problem & Complication",
      "beatSlug": "consultants-gambit-problem-complication",
      "evidence": "Healthier/Universal/Ecosystemic/Post-aspirational sections describe the changing landscape.",
      "position": 2,
      "confidence": 62,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 19,
      "from": 14,
      "name": "Tale Two Worlds",
      "slug": "04-tale-two-worlds",
      "bestFor": "Competitive analysis, benchmarking, case for change",
      "matchId": "019dd95a-088c-724c-b311-08f980355890",
      "evidence": "Geographies + tourist flows culminating in p.19 explicit 'Local Abroad / Tourist At Home' two-world contrast.",
      "position": 4,
      "objective": "Show universal customer behaving as local-tourist hybrid",
      "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
      "confidence": 82,
      "description": "Show the gap between two states to drive urgency or highlight opportunity"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}