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      "text": "Agile methods have boosted average success rates to 39% from 11%, a more than threefold improvement.",
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      "text": "The team then breaks top-priority tasks into small modules, decides how much work to take on and how to get it done, and starts building working versions in short cycles known as sprints. The process is transparent to everyone. Team members hold brief daily stand-up meetings to review progress and identify impediments. They resolve disagreements with experimental feedback loops rather than through endless debates or appeals to authority. They test small working increments with groups of potential customers.",
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      "text": "As a 21st-century Mark Twain might observe, everybody talks about innovation, but nobody does anything about it. Of course, that's not quite right. Several pathbreaking thinkers have come up with better ways to design new products. The problem is that anywhere from 70% to 90% of those new products continue to fail.",
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      "text": "But there is hope. Agile methodologies have transformed the software industry over the past 25 or 30 years. Software development is an especially challenging form of innovation since technologies and customer demands seem to change at the speed of Moore's law. Software is also playing an increasingly important role in nearly every element of business.",
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      "text": "This approach systematically targets common impediments to software projects and other forms of innovation. It frees senior managers from micromanaging, enabling them to spend more time strategizing, removing impediments and increasing cross-functional collaboration. It increases customer engagement and satisfaction by improving visibility and adapting to the customer's",
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      "text": "The fundamentals of Agile are simple. To tackle an opportunity, the organization forms and empowers a small, focused, cross-functional, self-managing team. The team's initiative owner, who typically comes from a business function and divides his or her time between the Agile team and key stakeholders, uses techniques such as design thinking to build a catalog of promising ideas or features.",
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      "text": "We also find that more and more companies are now adopting Agile methodologies in other parts of the organization. Functions as diverse as R&D, marketing, operations and corporate strategy are tapping Agile's value. Companies in industries as varied as broadcasting, farm equipment manufacturing and winemaking are importing the techniques. Early data from these experiments suggest an equally high success rate, reflecting Agile's systematic and repeatable characteristics.",
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      "text": "When we do, we find some remarkable facts. Agile isn't just one more approach to creative thinking or iterative prototyping. Rather, it's a well-developed holistic system engineered to overcome more than a dozen common barriers to successful innovation. In tens of thousands of software development projects, Agile methods have boosted average success rates to 39% from 11%, a more than threefold improvement. In large, complex projects Agile's success rate jumps to six times that of conventional methods.",
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      "text": "To be sure, many questions remain. In which contexts is Agile most useful, and in which is it less relevant? What does Agile look like and feel like when it ventures outside of its software-based home? What role should senior executives, who were mostly spectators during IT's transformation, play in such an ambitious undertaking? What are the keys to success? Let's turn to those questions.",
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