{
  "docId": "019dd923-5ca1-7489-b635-8c3394592d53",
  "docSlug": "e14d201f4736e49c",
  "documentTitle": "A New Generation of Chinese Consumers Reshaping the Luxury Market",
  "authorId": "Bain",
  "authorName": "BCG",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 9,
  "pageCount": 53,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "segmentation",
  "function": "decompose_segments",
  "density": "balanced",
  "nDataPoints": 16,
  "notes": "The slide uses a stacked bar chart for consumer base/spending and a waterfall chart for market growth contributions.",
  "elementsJson": [
    "headline_text",
    "bar_chart_stacked",
    "waterfall_chart",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b635-8c3394592d53/9",
  "deckHref": "/decks/019dd923-5ca1-7489-b635-8c3394592d53",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b635-8c3394592d53.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-8c3394592d53#slide-9",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.35,
        "x": 0.1,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Breakdown of luxury consumer base and sales by generation",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b0c7860b-e4a3-4d04-addc-63576070fec9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.35,
        "x": 0.55,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Contributions to luxury market growth (RMB 100bn)",
      "attrs": null,
      "subkind": "waterfall",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f6e9e4c2-9458-4a91-95d6-c2326c3b49e3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Luxury market growth: 46%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-ba87-7184-bbac-7d033cb92b35",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.05,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "1. Absolute growth value; 2. Segment growth rate in the past year. Source: 2021 TMI X BCG Luxury Consumer Survey (N=~4,700); BCG analysis",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0d14885b-79d1-429f-a64a-c18ad3093826",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.75,
        "x": 0.15,
        "y": 0.05
      },
      "kind": "title",
      "text": "Post-90s consumers have become a major market force, representing half of total luxury consumer base and 46% of luxury sales",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3ad3f685-2bba-40fd-af2e-26b7cbc9601f",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Luxury market growth",
      "numberRaw": "46%",
      "numberKind": "percent",
      "actionTitle": "Post-90s consumers have become a major market force, representing half of total luxury consumer base and 46% of luxury sales",
      "calloutText": null,
      "numberScale": null,
      "numberValue": 46,
      "metricFamily": "growth_rate",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-1640-705b-b6bf-ea5d87b5b4c8",
      "evidence": "Title quotes 'half of total luxury consumer base and 46% of luxury sales'.",
      "confidence": 95
    },
    {
      "name": "Visual Hierarchy",
      "slug": "visual-hierarchy",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-1640-705b-b6bf-ee7dd109e04f",
      "evidence": "Post-90s vs Pre-90s split uses size + color to lead the eye.",
      "confidence": 65
    },
    {
      "name": "Waterfall chart",
      "slug": "waterfall-chart",
      "agent": null,
      "layer": "slide",
      "matchId": "153ad0af-2b79-468d-9bfd-0e9142e448b0",
      "evidence": "The slide contains a waterfall chart showing contributions to luxury market growth.",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "audience-segmentation",
      "slug": null,
      "matchId": "604e5151-ff24-4e2c-a808-7a2923e4fade",
      "evidence": "Breakdown of luxury consumers by birth year cohorts",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 16,
      "from": 9,
      "beatId": "019dd95a-0702-74a3-87e5-28ef7415a1bd",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Problem & Complication",
      "beatSlug": "consultants-gambit-problem-complication",
      "evidence": "Demographic shift, brand switching threat, two priority segments emerge.",
      "position": 2,
      "confidence": 92,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    },
    {
      "to": 22,
      "from": 7,
      "beatId": "019dd95a-0702-74a3-87e5-38ac35b70588",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": "triple-take-the-facts-what",
      "evidence": "Part 01 quantifies growth, segments, categories, channels.",
      "position": 1,
      "confidence": 78,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [
    {
      "to": 14,
      "from": 9,
      "name": "Segmentation Split",
      "slug": "34-segmentation-split",
      "bestFor": "Customer analysis, market research, resource allocation",
      "matchId": "019dd95a-088c-724c-b310-adceb290f32b",
      "evidence": "Six slides build a 2x3 age × spending segmentation that lands on two priority segments.",
      "position": 2,
      "objective": "Decompose consumer base into priority segments",
      "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
      "confidence": 92,
      "description": "Divide a whole into meaningful segments to reveal hidden patterns"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}