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  "documentTitle": "A New Generation of Chinese Consumers Reshaping the Luxury Market",
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      "text": "1. This report focuses on consumers of mainland China without covering consumers living in Hong Kong, Macao and Taiwan because of different consumer behaviors, duties etc. Source: 2021 TMI X BCG Luxury Consumer Survey (N=~4,700); expert interviews; BCG analysis",
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      "text": "1. Consumer segments: Rise of younger consumers (50% of base), heavy-spending consumers (11% of base, 40% of sales). 2. Consumer mindset: Self-rewarding focus, low brand loyalty. 3. Category structure: Leisure and high-value investment. 4. Channel preference: Digital growth (22% share), WeChat Mini Program.",
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