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  "documentTitle": "A New Generation of Chinese Consumers Reshaping the Luxury Market",
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      "text": "Segment 2: heavy-spending consumers",
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      "text": "Fashion shows: In H1 2021 alone, luxury brands live-streamed a total of 17 fashion shows via the Fashion Channel of Tencent Video, already reaching the total number of fashion shows live-streamed in 2020. Films: More and more short films and documentaries are released on Tencent Fashion to promote brand philosophy from another dimension. Exhibitions: Luxury brands hold numerous exhibitions to reach core customer base and promote their style & philosophy via multiple touch points",
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      "text": "Source: Tencent Ads",
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      "text": "5. 360-degree showcase of brand style: luxury brands double down on brand style marketing to reach core customer base",
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