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  "documentTitle": "A New Generation of Chinese Consumers Reshaping the Luxury Market",
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      "text": "Design is the top concern of heavy-spending consumers, stylistic match is highly-valued. With deep knowledge of their chosen brand, they are the \"walking brand ambassadors\".",
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      "text": "Preference for fashion show collections that represent a brand's essential style: 58% (Avg 41%)",
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      "text": "Brand irreplaceability perceived from brand culture, style or design: 66% (Avg 55%)",
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      "text": "Segment 2: Heavy-spending consumers",
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      "text": "The biggest challenge is that many new store employees are not even as familiar with the brand as I am. How could they deliver customer service well?",
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      "text": "Flagship stores, of course, have more offerings, but they are way too crowded, and the experience is terrible...I usually shop at a less popular one since the \"personalized\" service there is much better.",
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      "text": "My preferred brands sometimes raise prices, but I still purchase from them since I can hardly find replacement for their classic style and premium craftmanship in the market.",
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      "text": "I directly choose my favorite styles from the latest brand catalog. I know exactly what looks good on me, so I don't join the crowd in snapping up the hits.",
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      "text": "Source: 2021 TMI X BCG Luxury Consumer Survey (N=~4,700)",
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