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  "documentTitle": "A New Generation of Chinese Consumers Reshaping the Luxury Market",
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      "text": "Sociable young man: 25 y.o. from Hangzhou, Master's student, Spend < RMB 100k/year",
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      "text": "Some SAs have an attitude problem... I'll buy unfamiliar brands online to save myself a lot of hassle.",
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      "text": "Some SAs have an attitude problem, staring at you all along so that you couldn't enjoy shopping leisurely. Sometimes, I'll buy unfamiliar brands online to save myself a lot of hassle.",
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      "text": "Source: 2021 TMI X BCG Luxury Consumer Survey (N=~4,700); expert interviews; BCG analysis",
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