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  "documentTitle": "A New Generation of Chinese Consumers Reshaping the Luxury Market",
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      "text": "I'm a casual person, but if I'm going out with friends, I will dress up. I bought a lot on recommendations from friends.",
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      "text": "I don't do random shopping, let alone entering a new store. If I'm ignored, it's awkward. If the staff is too aggressive, I would feel pressured.",
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      "text": "A couple of friends of mine closely follow what rappers wear. On their recommendation, I bought a few hoodies and sneakers.",
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      "text": "Source: 2021 TMI X BCG Luxury Consumer Survey (N=~4,700); expert interviews; BCG analysis",
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