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  "documentTitle": "A New Generation of Chinese Consumers Reshaping the Luxury Market",
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      "text": "Heavy-spending consumers spend more than RMB 300k annually on luxury category; medium-spending consumers spend between RMB 50k and RMB 300k annually on luxury category; light-spending consumers spend under RMB 50k annually on luxury category. Source: 2021 TMI X BCG Luxury Consumer Survey (N=~4,700); BCG analysis",
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      "text": "Segment 1: activate post-90s light/medium-spending consumers. 45% of total luxury consumer base. Brands should take an 'always-on' communication approach.",
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      "text": "Segment 2: continue to invest in heavy-spending consumers. 11% of total consumer base representing 40% of spending. The key is to drive further repurchase.",
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