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  "documentTitle": "2017 China Luxury Market Study",
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      "text": "Age of survey respondents at first luxury purchase",
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      "text": "I started to be fascinated by luxury brands when I was in high school. It was quite common for my classmates and friends to follow the trend of global fashion. We just imitated our idols and fashion bloggers and bought what they wear.",
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      "kind": "quote",
      "text": "Five years ago, Chinese luxers were 10 years younger than other countries; now, Chinese luxers are closer to 20 years younger than other countries",
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      "text": "Five years ago, Chinese luxers were 10 years younger than other countries; now, Chinese luxers are closer to 20 years younger than other countries (Executive, Luxury Brand)",
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      "text": "Sources: Bain China luxury consumer survey, 2017 (N=1,170); Bain analysis",
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      "text": "Millennials have been major contributors to luxury growth: they start purchasing luxury at an earlier age and buy more frequently",
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