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  "documentTitle": "2017 China Luxury Market Study",
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      "text": "I can see very different exterior window displays in a brand's store every month when I visit the mall. The fresh displays are eye-catching and drive me to walk into the stores. Consumer in Shanghai",
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      "text": "Sources: Lit research; Bain analysis",
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      "text": "Some brands are borrowing from the fast fashion playbook",
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