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  "documentTitle": "2017 China Luxury Market Study",
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  "authorName": "Bain",
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      "text": "Reason to choose Brand.com",
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      "text": "Which online channel do you use to purchase luxury goods?",
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      "text": "Sources: Bain China luxury consumer survey, 2017 (n=1,170); Bain analysis",
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      "text": "Percentage of mentions: 70%",
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      "text": "From my point of view, genuineness comes first. I cannot imagine what my colleagues would say about me if I wear a fake coat.",
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      "text": "Shopping on Brand.com is easy, secure and extremely convenient. I can spend as long as I want to select my desired color and size.",
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      "text": "I really enjoy shopping through official websites nowadays. They have a Chinese version and are very user-friendly. Furthermore, I can check my membership status and benefits.",
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      "text": "From my point of view, genuineness comes first. I cannot imagine what my colleagues would say about me if I wear a fake coat. — Consumer in Hangzhou",
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