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  "documentTitle": "Resales Next Chapter Fashion Luxury",
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  "authorName": "BCG",
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  "notes": "Includes a stacked bar chart comparing purchase channels across generations and a summary callout box for Gen Z insights.",
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      "text": "How Gen Z compares: Higher secondhand closet penetration, Stronger role in brand discovery, More engaged and expressive.",
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      "text": "Higher secondhand closet penetration: 45% of handbags and 36% of clothing are secondhand (vs 40% and 30% average).",
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      "kind": "disclaimer",
      "text": "Sources: BCG x Vestiaire Collective Resale survey, May 2025; BCG analysis. Survey question: “Thinking of all the items in your closet across categories, how many in share of your total closet were bought from ....? Add to 100%”",
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      "text": "Two women walking in the street wearing stylish secondhand clothing.",
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      "text": "Share of purchases by channel: 32%",
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      "text": "Gen Z is at the forefront of resale, with secondhand items making up to 32% of Gen Zers' closets—rising to 45% for handbags and 36% for clothing. (See Exhibit 4.) What sets Gen Zers apart is the emotional and creative dimension they bring to resale.",
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      "kind": "title",
      "text": "EXHIBIT 4: Gen Z Leads with One Third of Items Bought Secondhand",
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