{
  "docId": "019dd923-5ca1-7489-b635-7191a942cc1e",
  "docSlug": "dfdae99a1753695c",
  "documentTitle": "Resales Next Chapter Fashion Luxury",
  "authorId": "BCG",
  "authorName": "BCG",
  "documentKindSlug": "consulting-deck",
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  "sourceTypeSlug": "strategy_consulting",
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  "orientation": "portrait",
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  "pageNumber": 5,
  "pageCount": 17,
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  "nextPage": 6,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "overcrowded",
  "nDataPoints": 13,
  "notes": "Contains two distinct exhibits (2 and 3) on a single page.",
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      "kind": "callout",
      "text": "Affordability and value: 78% of secondhand buyers strongly agree that value for money is a key driver, and 47% agree that having access to brands that they cannot otherwise afford is a key driver as well.",
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      "kind": "disclaimer",
      "text": "Sources: BCG x Vestiaire Collective Resale survey, May 2025; BCG analysis.",
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      "kind": "disclaimer",
      "text": "Sources: BCG x Vestiaire Collective Resale survey, May 2025; BCG analysis.",
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      "text": "Consumer motivation percentage: 78%",
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      },
      "kind": "table",
      "text": "Drivers to buy: 78% Affordability, 55% Variety, 49% Fun, 40% Sustainability. Barriers to buy: 30% Price, 28% Assortment.",
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      "kind": "table",
      "text": "Drivers to sell: 66% Wardrobe detox, 44% Money for secondhand, 41% Money overall, 18% Money for firsthand. Barriers to sell: 38% No items, 31% No time, 24% Unsure value.",
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      "kind": "title",
      "text": "EXHIBIT 3\nSelling Is Motivated by Both Practical Needs and Financial Goals",
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      "kind": "title",
      "text": "EXHIBIT 2\nAffordability Is the Top Driver of Secondhand Buying",
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      "componentId": "6b53b04d-63cc-4f9e-859a-34a352ffb737",
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      "numberRaw": "78%",
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      "actionTitle": "Affordability Is the Top Driver of Secondhand Buying",
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      "agent": "Architect",
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      "matchId": "019dd95a-1474-7621-ae4b-8c78d202795e",
      "evidence": "Four named driver groups + named barrier groups, easy to scan.",
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      "evidence": "'Affordability Is the Top Driver' states the conclusion.",
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      "evidence": "Multiple quantified drivers and barriers with verbatim survey questions.",
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      "agent": "Designer",
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      "evidence": "Oversized %s (78, 55, 49, 40) dominate each row.",
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      "beatName": "Situation & Context",
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      "evidence": "Market sizing $220B, 28% wardrobe penetration, drivers, Gen Z, geo & income behaviors.",
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      "matchId": "019dd95a-088b-72c8-b7e6-da48d13a8f61",
      "evidence": "Four data slides (28% wardrobe, 78% affordability, Gen Z 32%, US vs EU 66%) converging on a coherent buyer profile.",
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