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  "documentTitle": "Resales Next Chapter Fashion Luxury",
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      "text": "Building Lifetime Value Beyond First Sale. Digital product passports offer brands a way to stay connected with products and consumers long after the initial transaction, unlocking richer CRM, deeper product insight, and greater downstream control.",
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      "text": "Key brand benefits include: Creating new customer touchpoints; Reaching previously untapped audiences; Enriching product and usage data; Strengthening authentication and brand trust; Enabling smarter take-back and resale operations.",
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      "text": "Additionally, when resale is integrated through platform partnerships, DPPs could also generate incremental revenue—turning each verified secondhand transaction into a royalty opportunity for the brand. Making this vision a reality will require close collaboration...",
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