{
  "docId": "019dd923-5ca1-7489-b635-7191a942cc1e",
  "docSlug": "dfdae99a1753695c",
  "documentTitle": "Resales Next Chapter Fashion Luxury",
  "authorId": "BCG",
  "authorName": "BCG",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "portrait",
  "aspectRatio": 0.707,
  "pageNumber": 10,
  "pageCount": 17,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "industry_trends",
  "function": "present_solution",
  "density": "overcrowded",
  "nDataPoints": 6,
  "notes": "The slide is text-heavy, functioning as a deep-dive analysis of the role of DPPs in circular fashion.",
  "elementsJson": [
    "paragraph",
    "callout_box",
    "bullet_list"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b635-7191a942cc1e/10",
  "deckHref": "/decks/019dd923-5ca1-7489-b635-7191a942cc1e",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b635-7191a942cc1e.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-7191a942cc1e#slide-10",
  "components": [
    {
      "bbox": {
        "h": 0.06,
        "w": 0.4,
        "x": 0.06,
        "y": 0.17
      },
      "kind": "callout",
      "text": "Digital product passports store product information digitally and enable one-click resale.",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a1c376fb-fa62-455b-b469-0767f3da6be1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.22,
        "w": 0.4,
        "x": 0.06,
        "y": 0.26
      },
      "kind": "list",
      "text": "Concrete examples include: Chloé x Vestiaire Collective partnership... Poshmark x Coach x EON partnership...",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3e845de8-86d4-44dd-a83a-ffaf2d20a929",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.4,
        "x": 0.52,
        "y": 0.53
      },
      "kind": "list",
      "text": "Key customer benefits include: Instant authentication... One-click resale... Trusted product information... Better product use and care...",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5726d5cf-1971-4f2d-9d65-ffb42b02dcf2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.06,
        "y": 0.5
      },
      "kind": "paragraph",
      "text": "Secondhand is no longer a circular side bet—it's a foundational lever for growth, brand relevance, and long-term customer engagement.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2c3acaca-270f-4378-afdb-88ef58c8f1d4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.4,
        "x": 0.52,
        "y": 0.27
      },
      "kind": "paragraph",
      "text": "Reducing Friction and Building Consumer Trust in Secondhand. The data points made visible through DPPs... [text continues]",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "41db8dce-d3f2-48b8-9175-8e86fccef1b4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.4,
        "x": 0.52,
        "y": 0.04
      },
      "kind": "paragraph",
      "text": "standardized, accessible information on a product's sustainability, composition, and environmental impact throughout its lifecycle... [text continues]",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "584ba27e-f8db-4014-bd44-7e6f34534c1c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.4,
        "x": 0.06,
        "y": 0.04
      },
      "kind": "paragraph",
      "text": "In the second model, brands/retailers partnered with resale platforms through resale-as-a-service programs... [text continues]",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5c924420-37cd-4887-8fd0-f29468a1abeb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.4,
        "x": 0.52,
        "y": 0.17
      },
      "kind": "paragraph",
      "text": "While consumer awareness remains limited—65% of respondents in our survey reported having never heard of DPPs... [text continues]",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8a4f685c-8950-491b-89fb-e0169592123d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.4,
        "x": 0.52,
        "y": 0.36
      },
      "kind": "paragraph",
      "text": "According to our survey, authentication and verification are considered the most valuable DPP features by consumers (70% when buying, 67% when selling)... [text continues]",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a1f2393e-481e-4000-9fac-e6d040386cf9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.33,
        "w": 0.4,
        "x": 0.06,
        "y": 0.63
      },
      "kind": "paragraph",
      "text": "The strategic resale models outlined earlier have established the foundation for fashion and luxury's circular future... [text continues]",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f53b730d-dd1d-42aa-9c79-710583cb2539",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "By leveraging digital ID, we aim to support future secondhand resale and contribute to the broader evolution toward circularity, — Christophe Bouquet, sustainability and responsible sourcing director at Chloé.",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd951-b486-74bd-b95b-5f7e09771113",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.06,
        "y": 0.57
      },
      "kind": "title",
      "text": "Unlocking Value and Bolstering Trust Through Digital Product Passports",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dce24665-fef1-42fd-8d66-4d6ac55ea449",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Problem-Agitate-Solve (PAS)",
      "slug": "problem-agitate-solve-pas",
      "agent": "Storyteller",
      "layer": "block",
      "matchId": "019dd95a-1474-7621-ae4b-ed2f8f4c4c61",
      "evidence": "Body text agitates 'lack of structured, interoperable data' then introduces DPPs as relief.",
      "confidence": 78
    },
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-1474-7621-ae4b-e4d3e16e8f6c",
      "evidence": "'Unlocking Value and Bolstering Trust Through Digital Product Passports'.",
      "confidence": 88
    },
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "dbb6a042-cae7-478d-9fb6-d2bfc0ad4b8e",
      "evidence": "The strategic resale models outlined earlier have established the foundation for fashion and luxury's circular future... Secondhand is no longer a circular side bet—it's a foundational lever for growth, brand relevance, and long-term customer engagement.",
      "confidence": 0.7
    },
    {
      "name": "Concrete Language",
      "slug": "concrete-language",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-1474-7621-ae4b-f1ac78f179d0",
      "evidence": "65% awareness, 15% familiarity, examples (Chloe, Poshmark x Coach x EON).",
      "confidence": 75
    },
    {
      "name": "Core Message Extraction",
      "slug": "core-message-extraction",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-1474-7621-ae4b-eac287f56ebf",
      "evidence": "Pull-quote: 'Digital product passports store product information digitally and enable one-click resale.'",
      "confidence": 80
    },
    {
      "name": "Story Moments",
      "slug": "story-moments",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "31b9e569-ac73-46a0-aaaa-da87396aff02",
      "evidence": "Key customer benefits include: Instant authentication... One-click resale... Trusted product information... Better product use and care...",
      "confidence": 0.6
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 11,
      "from": 10,
      "beatId": "019dd95a-0702-74a3-87df-d438a68f096d",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "DPPs unlock value & bolster trust; full-bleed vision statement on p.11.",
      "position": 3,
      "confidence": 88,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 13,
      "from": 10,
      "name": "Value Chain Walk",
      "slug": "44-value-chain-walk",
      "bestFor": "Operations improvement, cost reduction, competitive advantage",
      "matchId": "019dd95a-088b-72c8-b7e6-e5c922827d45",
      "evidence": "Setup on p.10-11, attributes data on p.12, and explicit 4-stage lifecycle (new -> 1st owner -> resale -> 2nd owner) on p.13.",
      "position": 5,
      "objective": "Position DPPs as the unlock and walk their value across the product lifecycle",
      "structure": "Input -> Process Step 1 -> Process Step 2 -> Process Step 3 -> Output -> Value Assessment",
      "confidence": 85,
      "description": "Walk through each step of the value chain to identify where value is created or destroyed"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}