{
  "docId": "019dd923-5ca1-7489-b635-6e239bbc025d",
  "docSlug": "0f4c2c9dcf80afca",
  "documentTitle": "Measuring What Matters",
  "authorId": "BCG",
  "authorName": "BCG",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "portrait",
  "aspectRatio": 0.707,
  "pageNumber": 8,
  "pageCount": 28,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "other",
  "function": "present_framework",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide defines the CPM formula and justifies its use as an industry standard.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "bullet_list"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b635-6e239bbc025d/8",
  "deckHref": "/decks/019dd923-5ca1-7489-b635-6e239bbc025d",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b635-6e239bbc025d.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-6e239bbc025d#slide-8",
  "components": [
    {
      "bbox": {
        "h": 0.05,
        "w": 0.65,
        "x": 0.28,
        "y": 0.58
      },
      "kind": "callout",
      "text": "Cost per Mile (CPM) = (Total cost of owning and running an autonomous trucking operation) / (Total miles driven)",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7a57e51e-0ed0-4b4b-9aca-293f1ee1fb97",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "Cost per Mile (CPM)= (Total cost of owning and running an autonomous trucking operation) / (Total miles driven)",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-acb5-76f0-a09c-01b990142f72",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.65,
        "x": 0.28,
        "y": 0.64
      },
      "kind": "list",
      "text": "CPM offers several advantages over other operational metrics, such as cost per weight and cost per distance-weight.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "605eabd8-10d6-437e-bb63-c1d0ed471033",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.65,
        "x": 0.28,
        "y": 0.43
      },
      "kind": "list",
      "text": "CPM is a straightforward benchmark; High likelihood that players have the data; CPM is a measure of operational efficiency.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "70eaf134-76e2-424f-8d9c-76a9f85d6982",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Cost per Mile",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-acb5-76f0-a09c-05b67421d24e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.65,
        "x": 0.28,
        "y": 0.11
      },
      "kind": "paragraph",
      "text": "Introducing the BCG CPM Framework: BCG has drawn on deep expertise in the trucking, logistics, shipping and freight and autonomous technology sectors to develop a framework with the objective of measuring and comparing these costs.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "16c45a56-586d-40e6-8ab2-a37b5ddd4004",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.65,
        "x": 0.28,
        "y": 0.31
      },
      "kind": "paragraph",
      "text": "Selecting the right metric that captures cost and operational efficiency: The transportation sector uses various metrics of cost and operational efficiency. Of these, cost per mile (CPM) is best suited to be a standard measure across the industry.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a64e5c6e-be67-44a6-8923-388b2791f6a6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.45,
        "x": 0.06,
        "y": 0.04
      },
      "kind": "title",
      "text": "BCG's CPM Framework",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "468819e2-31af-4319-9fc9-7475288cae7e",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Plausibility Loop",
      "slug": "plausibility-loop",
      "agent": "Designer",
      "layer": "block",
      "matchId": "019dd95a-13ee-7068-9796-c5c4401abc9e",
      "evidence": "Lists why CPM specifically is the right metric vs alternatives",
      "confidence": 60
    },
    {
      "name": "Core Message Extraction",
      "slug": "core-message-extraction",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-13ee-7068-9796-c388fda7692a",
      "evidence": "Explicit equation 'Cost per Mile = total cost / miles driven'",
      "confidence": 85
    }
  ],
  "frameworks": [
    {
      "name": "BCG Cost Per Mile (CPM) Framework",
      "slug": null,
      "matchId": "019dd95a-1ca6-71be-9e58-e823e455dce6",
      "evidence": "Title 'BCG's CPM Framework' + defining equation",
      "confidence": 95
    },
    {
      "name": "Cost Per Mile (CPM) Framework",
      "slug": null,
      "matchId": "1ebde5c2-d129-48d1-9eb3-4d826252b7f5",
      "evidence": "Explicitly named in title and body text",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 12,
      "from": 8,
      "beatId": "019dd95a-0702-74a3-87de-219b2e6cc155",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "pp.8-12 introduce CPM Framework, principles, driver tree",
      "position": 3,
      "confidence": 92,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 10,
      "from": 8,
      "name": "Issue Tree",
      "slug": "43-issue-tree",
      "bestFor": "Problem structuring, project scoping, complex analysis",
      "matchId": "019dd95a-088b-72c8-b7e5-c08248fbaae2",
      "evidence": "p.8 defines CPM equation; p.10 Exhibit 1 is an explicit issue tree of 7 cost categories with sub-elements.",
      "position": 2,
      "objective": "Decompose Cost per Mile into MECE driver tree",
      "structure": "The Key Question -> Sub-Question A -> Sub-Question B -> Sub-Question C -> Synthesized Answer",
      "confidence": 88,
      "description": "Break a key question into sub-questions until you reach answerable, actionable pieces"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}