{
  "docId": "019dd923-5ca1-7489-b635-6e239bbc025d",
  "docSlug": "0f4c2c9dcf80afca",
  "documentTitle": "Measuring What Matters",
  "authorId": "BCG",
  "authorName": "BCG",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "portrait",
  "aspectRatio": 0.707,
  "pageNumber": 6,
  "pageCount": 28,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "overcrowded",
  "nDataPoints": 0,
  "notes": "The slide uses a value chain perspective to explain the need for standardization in autonomous trucking.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "bullet_list",
    "footnote"
  ],
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b635-6e239bbc025d/6",
  "deckHref": "/decks/019dd923-5ca1-7489-b635-6e239bbc025d",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b635-6e239bbc025d.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-6e239bbc025d#slide-6",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "The autonomous trucking industry requires careful coordination across the transportation value chain.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-acb5-76f0-a09b-79fff001b8c8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "framework",
      "text": "Value Chain",
      "attrs": null,
      "subkind": null,
      "toolName": "Structuring frame",
      "toolSlug": "structuring-frame",
      "confidence": null,
      "componentId": "019dd951-acb5-76f0-a09b-7de379387eec",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.66,
        "x": 0.28,
        "y": 0.46
      },
      "kind": "list",
      "text": "Vehicle, component, and technology suppliers: Produce and supply vehicles, trailers, and autonomous driving components\nTechnology companies: Develop the software and hardware technology stack design, and provide assembly and integration services\nMaintenance & support services: Provide the personnel, skills and infrastructure to ensure vehicle uptime\nTransportation operations: Responsible for dispatching and managing trucks on the road, interfacing with shippers, and ensuring logistics performance\nShippers & receivers: Companies and individuals shipping and receiving freight",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7eceafc3-bea1-4c49-8d2a-bcabfbabc598",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.66,
        "x": 0.28,
        "y": 0.71
      },
      "kind": "paragraph",
      "text": "Vehicle-as-a-Service (VaaS) players focus exclusively on developing autonomous truck hardware and software platforms. They integrate this technology with trucks from OEM partners and offer it to fleet operators or carriers through subscription, licensing, or per-mile fees.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "069d65e5-d517-4e25-95c2-568a0262b08d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.66,
        "x": 0.28,
        "y": 0.15
      },
      "kind": "paragraph",
      "text": "The autonomous trucking industry requires careful coordination across the transportation value chain",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1c13f311-a891-4f62-ad5f-287740a5b35a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.66,
        "x": 0.28,
        "y": 0.21
      },
      "kind": "paragraph",
      "text": "Autonomous trucks rely on advanced sensors and artificial intelligence to operate safely and reliably on public highways. Autonomous driving technology is only one element of the autonomous trucking value chain, however. Integrating these vehicles into existing supply chains will require changes across multiple aspects of logistics operations.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "67199467-a711-4c94-8c88-89c1e665924f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.66,
        "x": 0.28,
        "y": 0.87
      },
      "kind": "source-note",
      "text": "4. E.g., Route planning with regards to trip length, frequency, refueling, loading and unloading, and additional time for human-in-the-loop activities (e.g., break times for human-driven legs of the trip, human-led inspections, etc.)\n5. E.g., sensors, servers and communication devices, redundancy brakes, steering, etc. Also includes the financing aspects of the value chain to finance purchase of high-value equipments",
      "attrs": {
        "numbered": true
      },
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6bbcef2c-3939-42cd-a399-98b03a0ac045",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.88,
        "x": 0.06,
        "y": 0.04
      },
      "kind": "title",
      "text": "Why the industry needs a standardized efficiency metric",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "49044fd1-7f01-4d42-8180-07f7619fe219",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Concrete Language",
      "slug": "concrete-language",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-13ee-7068-9796-b3cbfd70aa10",
      "evidence": "Concrete worked example of operator switching to autonomous trucking",
      "confidence": 72
    },
    {
      "name": "Problem Statement Canvas",
      "slug": "problem-statement-canvas",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "f782ebbf-a96c-494d-8d3c-9299c13254fa",
      "evidence": "The autonomous trucking industry requires careful coordination across the transportation value chain",
      "confidence": 0.7
    },
    {
      "name": "Story Moments",
      "slug": "story-moments",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-13ee-7068-9796-af51284947a3",
      "evidence": "Walks through transportation operator example to humanize value-chain complexity",
      "confidence": 70
    },
    {
      "name": "Value chain",
      "slug": "value-chain",
      "agent": null,
      "layer": "slide",
      "matchId": "f740441e-2df6-4cdf-a3a2-078f8d9ad02e",
      "evidence": "framework: Value Chain",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "value-chain",
      "slug": null,
      "matchId": "1b3af187-007d-4914-b32e-2a11f8a827f8",
      "evidence": "The slide explicitly discusses the 'transportation value chain' and lists its components.",
      "confidence": 1
    },
    {
      "name": "Value Chain",
      "slug": null,
      "matchId": "019dd95a-1ca6-71be-9e58-e47c5bdb7e4f",
      "evidence": "Body explicitly walks the 'transportation value chain' stages",
      "confidence": 80
    }
  ],
  "arcBeats": [
    {
      "to": 7,
      "from": 6,
      "beatId": "019dd95a-0702-74a3-87de-1e7399374538",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Problem & Complication",
      "beatSlug": "consultants-gambit-problem-complication",
      "evidence": "pp.6-7 'why industry needs a standardized efficiency metric'",
      "position": 2,
      "confidence": 92,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 7,
      "from": 5,
      "name": "Tale Two Worlds",
      "slug": "04-tale-two-worlds",
      "bestFor": "Competitive analysis, benchmarking, case for change",
      "matchId": "019dd95a-088b-72c8-b7e5-be5025080d4e",
      "evidence": "Sets transformative future (p.5) against today's lack of common metric (pp.6-7).",
      "position": 1,
      "objective": "Frame fragmented status quo vs need for industry-wide standard",
      "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
      "confidence": 75,
      "description": "Show the gap between two states to drive urgency or highlight opportunity"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}