{
  "docId": "019dd923-5ca1-7489-b635-4ef8e5e1fca1",
  "docSlug": "75e8c16fe4b5b3c2",
  "documentTitle": "2025 Carbon Survey Report",
  "authorId": "BCG",
  "authorName": "BCG",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 5,
  "pageCount": 11,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "industry_trends",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 8,
  "notes": "The left chart is a waterfall-style breakdown of carbon pricing adoption; the right chart shows a 5 percentage point increase in transition plan adoption.",
  "elementsJson": [
    "headline_text",
    "big_number",
    "waterfall_chart",
    "bar_chart_stacked"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b635-4ef8e5e1fca1/5",
  "deckHref": "/decks/019dd923-5ca1-7489-b635-4ef8e5e1fca1",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b635-4ef8e5e1fca1.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-4ef8e5e1fca1#slide-5",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "33% of companies have implemented an internal carbon price; 5% more companies are adopting a climate transition plan.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-acb9-741a-8347-bfe9a483e951",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.4,
        "x": 0.55,
        "y": 0.35
      },
      "kind": "chart",
      "text": "Climate transition plan adoption growth",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b2127970-c060-4f4c-8475-c05db400b105",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.45,
        "x": 0.03,
        "y": 0.35
      },
      "kind": "chart",
      "text": "Internal carbon pricing adoption breakdown",
      "attrs": null,
      "subkind": "waterfall",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "76a6580b-fbc2-44a4-a10d-aefc120310f6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.1,
        "x": 0.55,
        "y": 0.22
      },
      "kind": "metric",
      "text": "5%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b309fa6f-3609-4885-88c6-ce0fb5ade342",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.1,
        "x": 0.03,
        "y": 0.22
      },
      "kind": "metric",
      "text": "33%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ba994687-b748-4f0b-972f-a1b87da7675b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Adoption rate: 33%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-acb9-741a-8347-c2b5eb57fa9a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.35,
        "x": 0.03,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "Sources: BCG and CO2 AI Climate Survey 2025 (n = 1924); BCG analysis.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "29f60185-0569-4e7f-8bee-fb535aa6fc7f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.9,
        "x": 0.03,
        "y": 0.05
      },
      "kind": "title",
      "text": "Companies are increasing their use of internal carbon pricing and climate transition plans",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "64cbaa93-10df-4fed-a816-971e37345c80",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Adoption rate",
      "numberRaw": "33%",
      "numberKind": "percent",
      "actionTitle": "Companies are increasing their use of internal carbon pricing and climate transition plans",
      "calloutText": "33% of companies have implemented an internal carbon price; 5% more companies are adopting a climate transition plan.",
      "numberScale": null,
      "numberValue": 33,
      "metricFamily": "share_penetration",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-121f-71e6-8e86-fa65121524ed",
      "evidence": "Title states insight on rising adoption of pricing and transition plans.",
      "confidence": 90
    },
    {
      "name": "Annotation",
      "slug": "annotation",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-121f-71e6-8e87-09148c029d9a",
      "evidence": "'+5 pp' arrow connects 2024 to 2025 bars.",
      "confidence": 85
    },
    {
      "name": "Contrast Principle",
      "slug": "contrast-principle",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-121f-71e6-8e87-01ea3379ef81",
      "evidence": "Implemented bar in bright green vs muted 'planning'/'not planning'.",
      "confidence": 80
    },
    {
      "name": "Small Multiples",
      "slug": "small-multiples",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-121f-71e6-8e87-0403ceaaf8f5",
      "evidence": "Two parallel waterfall/bar panels share identical layout.",
      "confidence": 80
    },
    {
      "name": "Von Restorff Effect",
      "slug": "von-restorff-effect",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-121f-71e6-8e86-ff678d5ab7d3",
      "evidence": "33% and 5% headline numbers in oversize green type.",
      "confidence": 85
    },
    {
      "name": "Waterfall chart",
      "slug": "waterfall-chart",
      "agent": null,
      "layer": "slide",
      "matchId": "87d15c9c-5cb2-4707-8dd9-b446a1afed52",
      "evidence": "The slide features a waterfall chart to display the adoption breakdown of internal carbon pricing.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 5,
      "from": 4,
      "beatId": "019dd95a-0682-776c-8e3a-101337a53790",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "Investment rising +16%; carbon pricing 33% and transition plans expanding.",
      "position": 3,
      "confidence": 80,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    },
    {
      "to": 6,
      "from": 4,
      "beatId": "019dd95a-0701-77fe-ae97-3d69ba80287d",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "What Could Be",
      "beatSlug": "sparkline-what-could-be-2",
      "evidence": "Investment up, carbon pricing, value at stake.",
      "position": 2,
      "confidence": 65,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 5,
      "from": 4,
      "name": "Pivot",
      "slug": "17-pivot",
      "bestFor": "Project updates, board meetings, agile retrospectives",
      "matchId": "019dd95a-088b-72c8-b7e0-1419811db389",
      "evidence": "Action title opens with 'However' and shows +16% investment, 33% carbon pricing, +5pp transition plans.",
      "position": 2,
      "objective": "Pivot from stall narrative to evidence that companies are still investing and adopting tools",
      "structure": "The Original Hypothesis -> The New Discovery -> The Strategic Shift",
      "confidence": 75,
      "description": "Validate a change in direction by showing it is a reaction to new intelligence, not failure"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}