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  "documentTitle": "AI and Next Wave Transformation GAM",
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      "text": "To remain competitive and boost profitability in the face of the five fundamental pressures, asset managers should use an approach that we call the three Ps—productivity, personalization, and private markets.",
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      "text": "AI is being built into a variety of tools that asset managers can use to improve their operations. The power of such tools comes from AI’s ability to rapidly collect, synthesize, and analyze vast amounts of data from internal and external sources and then generate information on the basis of patterns found in the data. The subset of AI known as generative artificial intelligence (GenAI) has the ability to interpret and analyze unstructured data from a wide range of sources and create original content. Tools that combine the capabilities of AI and GenAI can communicate with users in natural language, a feature that simplifies their use and can accelerate their adoption. Both AI and GenAI are becoming critical to asset managers. Those that service insurance portfolios are finding these technologies instrumental as they adapt to new pressures on their allocation and risk management strategies. (See the sidebar “The Future of Risk-Adjusted Performance.”)",
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      "text": "We introduced this approach in last year’s report and continue to find it the best strategy for spurring growth. Increased productivity can make a big difference in just about every organizational function. Improved personalization can facilitate the development of products tailored to the unique needs of customers, enhance the customer experience, and enable asset managers to distinguish themselves effectively from competitors. The expansion into private markets can help asset managers focus on higher-margin products to diversify revenue. Key to accelerating each of these elements is AI.",
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