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  "documentTitle": "Leading Online Shoppers Finish Line",
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      "text": "Total US e-commerce sales ($billions)",
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      "text": "E-commerce penetration: 14.5%",
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      "text": "From the seller's perspective, however, there is no exact science for determining what makes a customer visit a site, select items, and remain there throughout the lower funnel stages of the shopping process...",
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      "text": "Sellers realize that they face a rapidly changing environment. Advanced tracking and analytics platforms help them learn about customer demographics, lifestyles, tastes, and shopping patterns...",
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      "text": "In a world where the average checkout time is two minutes, driving toward a 30-second experience will optimize conversion.",
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      "text": "It's important to establish clear communication and expectations in a world where the bar has been set high.",
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      "text": "Consumers don't want to wait more than three days or pay for shipping, due to the standard Amazon has set.",
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      "text": "Customers like storing their payment information in one place and checking out wherever they want, whenever they want, as quickly as possible.",
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      "text": "In a world where the average checkout time is two minutes, driving toward a 30-second experience will optimize conversion. — E-commerce marketing manager for a multinational food and beverage company",
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      "text": "Source: St. Louis Fed, FRED Economic Data.",
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      "kind": "title",
      "text": "Exhibit 1 - Key E-Commerce Growth Metrics Remain Above Pre-COVID-19 Levels",
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