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  "documentTitle": "Leading Online Shoppers Finish Line",
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  "notes": "The slide provides data supporting the claim that custom-built platforms are not exclusive to high-revenue firms and exhibit similar traffic patterns to off-the-shelf solutions.",
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      "text": "When it comes to deciding whether to use an external e-commerce solution or to build their own, most companies think that only deep-pocketed firms can afford to opt for a custom-built solution.",
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      "text": "Often platforms may offer an arrangement in which the business pays no fee, or a very low fee, upfront but the seller commits to using the provider’s own payment platforms, which take a percentage of each transaction amount as a transaction fee.",
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      "text": "Sources: Grips Intelligence; Shopify internal data; BCG analysis.",
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      "text": "Exhibit 22 - Stores with Custom-Built Platforms Tend to Have a Similar Distribution of Traffic Across Device Types",
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