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  "documentTitle": "Leading Online Shoppers Finish Line",
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      "text": "Cost, flexibility of the platform, and ease of use are the most important deciding factors.",
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      "text": "Not all platforms are created equal, so sellers must decide which platform to use and, potentially, whether to buy a platform or build their own.",
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      "text": "Many providers offer setup support, but sellers need to gauge how much support their site will require at the outset and on a continuing basis.",
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      "text": "Generally, a platform provider will offer e-commerce sites the ability to integrate with multiple payment gateways or to integrate some functions with other seller systems.",
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      "text": "Selecting a platform is a key decision that a merchant must make, and not all solutions are created equal. Each external e-commerce platform has different features, and sellers must identify which features matter most to them.",
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      "kind": "quote",
      "text": "[Platforms] try to address the same question in different ways. It’s critical to find the one that works for your needs.",
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      "text": "When choosing a platform, I value ease of setup, a robust app library, and the ability to integrate with my existing systems.",
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      "text": "Finding someone with similar needs to mine would mean asking my competitors which platform works best for them.",
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      "text": "Cost, flexibility of the platform, and ease of use are the most important deciding factors. — Retail e-commerce lead at a small business",
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