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  "documentTitle": "Leading Online Shoppers Finish Line",
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  "notes": "The chart compares conversion rates across different store sizes (AOV segments).",
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      "kind": "callout",
      "text": "Other customizations that we tested—address validation, input validation, insurance customization, and chat customizations—demonstrated lower uplift",
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      "text": "Our research shows, that stores with AOV below $200 can see a lift of 4% to 6% in lower funnel conversion by implementing a loyalty program.",
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      "text": "Lower funnel conversion by loyalty customization (%) and upsell customization (%)",
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      "text": "Lower funnel conversion (%): 6%",
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      "kind": "paragraph",
      "text": "Customer loyalty programs tend to be particularly successful at increasing overall conversion rates. (See Exhibit 18.) We found loyalty incentives to be the most effective customizations across stores of all sizes, especially when stores are in their startup phase. Our research shows, further, that stores with AOV below $200 can see a lift of 4% to 6% in lower funnel conversion by implementing a loyalty program.",
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      "kind": "paragraph",
      "text": "Although loyalty customization consistently ranks as a top performer, sellers can consider many other customization options as well. These include tag manager tracking, analytics support, or targeted incentives to build a customer's basket. Some sites might offer related or complementary items, or encourage a higher-end purchase through a customer-friendly message such as, \"People who bought this also liked....\" Merchants might also try adopting an analytics insights about customers' use of a site and identify key areas for optimization.",
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      "kind": "source-note",
      "text": "Sources: Internal Shopify data; BCG analysis. Note: N/A = not applicable, due to low statistical significance.",
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      "kind": "title",
      "text": "Exhibit 18 - Loyalty Customization Tends to Yield the Highest Uplift on Lower Funnel Conversion",
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