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  "documentTitle": "Leading Online Shoppers Finish Line",
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  "notes": "The chart displays conversion rates for six different flows (A-F) across four order value segments (<$50, $50-$200, $200-$1,000, $1,000+).",
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      "text": "Not only does using accelerated payment methods lift conversion by as much as 50%, but also simply offering them as an option can increase conversion.",
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      "text": "Accelerated flow baseline uplift vs non-accelerated checkouts (%)",
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      "kind": "legend",
      "text": "Accelerated flow A, Accelerated flow B, Accelerated flow C, Accelerated flow D, Accelerated flow E, Accelerated flow F",
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      "text": "Conversion Rate: 50.4",
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      "text": "Not only does using accelerated payment methods lift conversion by as much as 50%, but also simply offering them as an option can increase conversion. As an example, we found that Shop Pay’s presence in the conversion flow generates a conversion lift of approximately 5%. (See Exhibit 15.)",
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      "text": "Similarly, a buy now, pay later (BNPL) option can increase both traffic and sales for stores with higher revenues and average order values. A BNPL offer seems to boost traffic for stores whose average order value exceeds $50, while stores with $1 million or more in revenue are likely to see spending increases. (See Exhibit 16.)",
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      "text": "Source: BCG analysis.",
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      "kind": "title",
      "text": "Exhibit 14 - Accelerated Checkouts Lead to Higher Conversion Rates",
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